ESCONDIDO, CA – The ever-growing San Diego based craft brewing company, Stone Brewing, is on the verge of launching what they call a 'mini-campaign.'
According to Randy Clemens, the Public Relations Coordinator at Stone Brewing Co, the goal of the campaign is to help restaurant and bar owners understand why it is in their best interest to offer great beer choices.
The campaign, entitled 'Selling Craft Beer,' aims to educate those in the industry not as familiar with the multitude of craft beer selections available.
"We've made a video called, 'Craft Beer Profitability' that lays out the business case for selling craft beer," said Clemens. "We believe, and early feedback affirms, that it will be a valuable tool in educating restaurant and bar owners about the benefits of selling craft beer. And if we succeed in that important mission, that will mean a lot more options for craft beer fans."
According to Clemens, Stone Brewing is hoping to make this a 'razor sharp tool' for everyone in the craft brewing industry, and is looking for as much feedback as possible.
Below is just one of the many videos already posted on the site. In the future, Clemens hopes that additions craft brewers will lend their voice in an effort of continuing to build the world of craft beer.