Honolulu, HI (August 11, 2010) – With our eyes and ears tuned to every storm in the Southern Hemisphere, Primo Beer and Soljah Productions are eagerly awaiting a swell large enough to produce the menacing conditions necessary to run the inaugural Castles Cup Canoe Surfing Event at Waikiki’s outer reef.
Held in an Eddie-style fashion, this unique canoe surfing event requires conditions to reach the 15-foot face mark before a bevy of previously assembled teams get the green light to board their canoes and take on Mother Nature. Having already gained a buzz in the media, the event has drawn a veritable host of who’s who of Hawaiian waterman willing to push themselves over the ledge in conditions of consequence, including Senator Fred Hemmings, Brian Keaulana, Bonga Perkins and others.
The holding period for the event began earlier this summer and runs until August 31. Already in the throws of the summer season, the swells have not been large enough to hold the competition. “We’re still holding out for that once-in-a-summer swell to blast apart the lineups of Honolulu,” said Alika Winter – Event Organizer, “When that swell arrives, we’ll be there to run the Castles Cup. “
Primo is also proud to support its surrounding communities by donating a portion of the proceeds from each case of Primo to nonprofit organizations that help preserve and perpetuate Hawaiian culture and environment. For more information about Primo beer, visit www.primobeer.com.