Singha Beer Adds Jeff Soto to Roster of Singha TransPortraits Artists


REDWOOD CITY, CA, November 3, 2010 – Singha is proud to announce thatrenowned artist Jeff Soto has signed on as the New York contributing artist in the Singha TransPortraits live art event tour and series from premium import lager Singha Beer.

Jeff Soto will join the ranks of L.A.’s Retna, French artist Sun7 and Japanese artist Sakamaki Yoshinari, a.k.a. sense who were featured at the Los Angeles, Paris and Tokyo events, respectively. Singha TransPortraits is a worldwide movement featuring a collective of visual artists and digital innovators practicing their craft around the globe. The tour brings innovative and influential visual artists to popular venues worldwide to create exclusive pieces in front of a live audience.

“The experiences we’ve had with Retna, Sun7 and sense, and the end results of the L.A., Paris and Tokyo events were amazing, and we are extremely excited by the enthusiasm and vision Jeff Soto is bringing to the New York campaign event,” said Boon Rawd Trading International Co., Ltd. Senior Branding and Event Officer, Theerathip Mahaguna. The Singha TransPortraits events, orchestrated by advertising and marketing services agency GERTRUDE, have hit Los Angeles, Paris and Tokyo and will continue throughout those cities as will as on to New York, San Francisco and Miami into 2011.

The events also feature a chance for guests to win a trip to Singha’s Ultimate Full Moon Party in Thailand, Spring 2011. The complete works of the Singha TransPortraits thus far, including the pieces by Retna, Sun7, and sense, as well as all future Singha TransPortraits, can be viewed at