Popsicle Hard

Popsicle® Hard is a non-carbonated flavored malt beverage that reimagines nostalgic Popsicle® flavors as a full-strength adult drink at 5% ABV. Sold in 12 oz cans, the line includes three core flavors—Hard Cherry, Hard Orange and Hard Grape—offered together in a 12-pack variety pack, plus a limited-time Hard Firecracker (juicy berry, tangy citrus and a hint of cherry) sold in 6-packs. The brand positions itself for consumers 21+ around social occasions such as game days, pool days and backyard get-togethers. It contains no fruit juice and is not gluten free.