Crooked Pop Taps Lee Schill as CCO; Inks Partnership with Reyes Beverage Group
Hard soda slinger Crooked Pop is adding a veteran beverage executive to its team as it moves from an initial regional launch toward broader distribution.
Crooked Pop
- Website
- https://drinkcrookedpop.com/
- Location
- Unknown
- Founded
- Unknown
- BREWERY TYPE
- Not specified
- Address
- Unknown
- Overview
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- ANNUAL PRODUCTION
- Unknown
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Why Hard Soda 2.0 is Different
One trend attempting to make a resurgence in 2026, despite a history of receiving flack from industry members: hard soda. Leaders of Spiked Pop, Crooked Pop, Karl Strauss and Bravazzi explain why this time is different.
Ben Weiss On Why He’s Fronting $45M to Launch Crooked Pop Hard Soda
Beverage industry veteran and Bai founder Ben Weiss came to BevNET Live 2026 in New York City earlier this month ready to explain how these consumer shifts led him back into the beverage industry with Crooked Pop, a hard soda built on Osava.
BevNET Live Day 1 Recap: Why Ben Weiss is Back in Bev-Alc; Athletic’s Bill Shufelt on Disrupting at Scale
BevNET Live NYC 2026 kicked off with several sit-down interviews with entrepreneurs, including several in the low ABV and non-alcoholic beverage categories who discussed the rapidly changing consumer landscape.
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Limited Releases
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