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Beer Insights Conference: A-B Focuses Beyond Beer on Hard Seltzer, RTDs; Mergers and Acquisitions Expected to Ramp Up
Anheuser-Busch InBev’s beyond beer division is organizing itself around four priorities: hard seltzers, Cutwater Spirits, Nütrl Vodka Seltzer and Ghost Energy, beyond beer business unit president Fabricio Zonzini shared during Beer Marketer’s Insights’ spring conference in Chicago last week.
Jefferies Distributor Survey: Optimism for Spring Recovery, Led by Mexican Imports
The majority of distributors (70%) are seeing better growth for beer this spring, respondents told financial services firm Jefferies in a survey published today.
Constellation Brands Underscores Commitment to Alcohol Responsibility, Joins Responsibility.org
Responsibility.org announced Constellation Brands has joined its growing list of member companies. A leading beverage alcohol company, Constellation Brands will support Responsibility.org’s vital missions to end impaired driving, eliminate underage drinking, and promote responsible consumption.
Experts: Austin Cocktails Purchase Doesn’t Signal Open Season on RTD M&A
Another independent canned cocktail maker boarded the “mother ship” last week when Constellation Brands announced the full acquisition of Austin Cocktails. It’s a move that’s in-step with the other global beverage companies picking up fast-growing RTD producers — but observers in the industry caution that the deal may not be the harbinger future RTD acquisitions.
Constellation Brands Mourns Loss of Beer Division Chairman Paul Hetterich
Constellation Brands executive vice president and beer division chair Paul Hetterich died yesterday at age 59 following “a series of health issues in recent years,” the company announced to wholesalers today.
Sands Family Proposes Ceding Voting Control Over Constellation Brands
The Sands family, the largest shareholder of Constellation Brands stock, has proposed declassifying the company’s common stock and transitioning to a single-class common stock structure.
Corona is the Official Cerveza of Major League Baseball
Corona is proud to announce that starting this baseball season it is the Official Cerveza of Major League Baseball (MLB). The multi-year sponsorship with Corona also includes a custom content platform on MLB.com and MLB Network that aims to bring fans closer to the sport and empower the next generation of star players to showcase their refreshing perspectives on and off the field.

Seltzer/RTD Roundup: Primer Electrolyte Charged Hard Seltzers Launch; Braxton Brewing to Release ‘Canned Hard Seltzer Cocktail’
Anthony Spina and Matt Sievers – who’ve worked on brands such as Mark Anthony Brands’ White Claw and Mike’s Hard Lemonade and Pabst Blue Ribbon – have launched their own endeavor: Primer Electrolyte Charged Hard Seltzers.
Last Call: Great Lakes Hires Steven Pauwels as COO; Pabst Labs Opens Cannabis Bevs Production Facility
Cleveland-headquartered Great Lakes Brewing Company has hired long-time Boulevard Brewing brewmaster Steven Pauwels as its first chief operations officer, the company announced Thursday. Pauwels’ first day with Great Lakes will be April 4, a Great Lakes spokesperson shared with Brewbound.

Modelo Innovation Slate Targets Consumer Trends with Chelada Line Extension, Ranch Water and More
The Modelo brand family tree sprouted some new branches this month as the top-selling beer in Constellation Brands’ portfolio pushes further into the beyond beer segment and seeks to expand its consumer base. Modelo has added one new flavor – Naranja Picosa – to its Chelada line extension nationwide, added 12-packs of Limón Y Sal… Read more »

Bloomberg Report: Monster, Constellation Merger Talks Move Forward, Could Strike Deal ‘In Weeks’
The rumored tie up between Constellation Brands and energy drink maker Monster Beverage is progressing and a deal could be completed in the coming weeks, according to a Bloomberg report.
California Family Beer Distributors Fires Back at Constellation CEO’s Comments, Calls Proposed Terminations ‘Anticompetitive’
The California Family Beer Distributors (CFBD), a trade group representing independent wholesalers in the Golden State, has pushed back against statements made earlier this week by Constellation Brands CEO Bill Newlands regarding the Mexican import giant’s proposed termination of two wholesalers.
Beer Summit Takeaways: A-B CEO Previews Bud Light Next; Digital Marketing Opportunities on Facebook, Instagram; Lots of Seltzer Talk
Anheuser-Busch InBev North American zone CEO Brendan Whitworth shared updates from across the company’s portfolio, distribution network and e-commerce platforms. Nearly a year after Diageo’s acquisition of Far West Spirits LLC, the maker of Lone River Ranch Water, Diageo Beer Company president Nuno Teles and Lone River founder and CEO Katie Beal Brown discussed the brand’s growth under the spirits giant’s guidance.

Constellation Brands Promotes Jim Sabia to Beer Division President, Paul Hetterich Transitions to Beer Division Chair
Constellation Brands announced today a pair of executive leadership moves within its beer division. Jim Sabia has been promoted to EVP and president of Constellation’s beer division, effective immediately.