CERIA Brewing Co., the Denver-area brewing company founded by the creator of Blue Moon beer, Keith Villa, Ph. D., and his wife Jodi Villa, has announced selection of its first group of distributors for CERIA’s line of non-alcohol (NA) craft beers.
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- BREWERY TYPE
- Production - Regional
CERIA Brewing Company was formed in January 2018 by co-founders Keith Villa and his wife Jodi. Keith earned his PhD in Brewing from the University of Brussels and retired in 2017 from a 32-year career as brewmaster at Miller Coors and creator of Blue Moon beer.
In 2018, CERIA (rhymes with “area”) made history by introducing Colorado’s first non-alcoholic (NA) THC-infused craft beers into the recreationally legal Colorado cannabis industry. Reception of the NA beer was so positive that CERIA soon expanded their product portfolio to offer non-infused, great tasting NA craft beers into the mainstream market.
CERIA, named after Ceres, the Roman Goddess of agriculture and fertility, creates 0.0% ABV beers with full flavor and body that can be enjoyed anytime, anywhere. Grainwave Belgian-Style White is an unfiltered beer, spiced with blood orange peel and coriander. Indiewave is a West Coast style IPA that is brewed with Citra hops and double dry hopped with Amarillo and Cascade hops for an intense citrusy orange hop character. Indiewave is filtered, but is hazy due to the dry hopping.
The Villas are both University of Colorado graduates and native Coloradans.
- ANNUAL PRODUCTION
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Athletic Brewing Company and Ceria Brewing Company, two up-and-coming non-alcoholic craft beer companies, are expanding their footprints into several new states.
CERIA announced it would be entering the growing Non-Alcoholic (NA) beer segment with a line of CERIA NA beers. CERIA consumers will be able to get their first taste of these beers at Total Wine & More’s 200-plus stores starting in February.
California is the next recreationally legalized state being targeted for Colorado-based CERIA Brewing Company’s line of THC- and THC/CBD-infused dealcoholized craft beers. In January 2020, the company plans to introduce to the Golden State its Grainwave Belgian Style White Ale infused with 5 mg. of THC, and its newest entry, Indiewave, an IPA Style infused with 10 mg. of THC and 10 mg. of CBD.
The latest brewing innovation from CERIA Brewing Company is a new dealcoholized THC-CBD infused India Pale Ale (IPA), set for launch at licensed dispensaries in Colorado in mid-November and California in December.
Constellation Brands has once again promoted Mallika Monteiro. Last Friday, the New York-headquartered maker of Mexican import brands Corona, Modelo and Pacifico appointed Monteiro as executive vice president and chief growth and strategy officer. Meanwhile, Ceria Beverages, which makes THC-infused, non-alcoholic beers, has appointed Greg Miller as its first vice president of business development.
CERIA Brewing, the craft brewery that made history in December 2018 with Colorado’s first THC-infused craft beer, has announced it will be entering the non-alcoholic (NA) beer market with non-infused Grainwave NA Belgian White Ale, which will be sold in 12 oz. aluminum cans.
In episode 37 of the Brewbound Podcast, Villa discusses his days of brewing and selling the iconic Blue Moon brand, and shares his outlook for the future of cannabis-infused drinks.
Colorado-headquartered Ceria Beverages plans to begin selling its THC-infused, non-alcoholic beers in Southern California within the next 90 days, according to co-founder Keith Villa.
Industry headwinds, brewery acquisitions, the emerging cannabis sector, and the seemingly never ending battle between big and small beer makers were the focus of Brewbound’s most-read stories of 2018.
CERIA Brewing Company, the Colorado craft brewery founded by Keith Villa, Ph.D., the former brewmaster of Blue Moon, has announced three key supply chain partners that have been essential for the company’s launch of Colorado’s first THC-infused craft beer. The company officially launched its Grainwave Belgian-style White Ale in mid-December.
Keith Villa, the legendary brewmaster who retired from MillerCoors earlier this year and launched Ceria, Inc., a cannabis company, is most known for creating the iconic Blue Moon Belgian-style wheat ale. So it’s only fitting that his first play in the cannabis-infused beverage space would be a de-alcoholized version of his popular brew. Called Grainwave, Villa’s first THC-infused non-alcoholic craft beer, a Belgian-style white ale, will hit Colorado dispensaries in mid-December.
Blue Moon inventor Keith Villa, who retired from MillerCoors in January after a storied 32-year career, isn’t leaving the beer business after all. Much of the press following his departure from the country’s second-largest beer company centered around the launch of Ceria Beverages, a startup focused on releasing a line of non-alcoholic craft beers containing THC. At the same time, however, Villa and his wife, Jodi, had quietly launched Donavon Brewing Company in their hometown of Arvada, Colorado.
CERIA Beverages, the THC-infused craft beer launching in late 2018, has appointed former Coca-Cola and MillerCoors industry executive Douglas C. Christoph as Chief Marketing Officer (CMO).
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