Boston Beer to Launch Rally Dog Spiked Sports Drink in 4 States
The spiked sports drink competition is getting another major player. Boston Beer Company will officially launch Rally Dog Vodka Ade in four test markets in September.
The spiked sports drink competition is getting another major player. Boston Beer Company will officially launch Rally Dog Vodka Ade in four test markets in September.
Republic National Distributing Company (RNDC) plans to lay off 160 workers in Alaska by September 4, the company wrote in a July 6 WARN Act notice.
Ready-to-drink canned cocktail brand Carbliss is open to potential acquirers, co-founder Adam Kroener made clear Wednesday at Beer Marketer’s Insights spring meeting. “Everything’s for sale,” Kroener said during a panel conversation that included SpikedAde co-founder and CEO Jason Cohen and Happy Dad co-founder and CEO Sam Shahidi.
Sazerac-owned BuzzBallz is the dominant brand in the RTD segment. BuzzBallz’ dollar sales increased 65.6%, to more than $569.3 million, in Circana-tracked off-premise retailers for the 52-week period ending April 19.
Carbliss, the ready-to-drink (RTD) vodka-based cocktail that has become one of the breakout independents in its category, is rolling out a malt-based tallboy across seven Midwestern states.
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