Calidad Beer

Calidad is a lifestyle beer brand in the surging Mexican beer category and crafted to quench consumers’ desires to reconnect emotionally with basic, everyday beverages. Entrepreneur Josh Zad was inspired to create Calidad after identifying a trend towards lighter, more drinkable varietals like Mexican-style lagers as opposed to the hop-heavy ales and IPAs which have defined the craft beer boom in recent years. To bring his vision to life, Zad tinkered until he crafted Calidad Beer “Classic,” a perfect no-frills beer that is crisp, sessionable, and approachable. Rounding out the brand with eye-catching package design, an emphasis on consumer experience and a touch of nostalgia, Calidad has become the go-to Mexican-style cerveza for both casual and expert beer drinkers alike.