Zoe Licata joined Brewbound in 2021 after several years of freelance reporting and documentary work. She’s a Massachusetts native, guinea pig for bev-alc innovation and savant in Gen Z culture.
Hard Seltzer Roundup: New Belgium Releases High ABV Fruit Smash Super Hard Seltzer; White Claw Launches ‘Surf;’ Two Robbers Debuts Fruit Punch
Schilling Cider launched Vida Maté, a line of non-alcoholic yerba maté beverages, earlier this month that CEO Colin Schilling believes has the potential to outsell its hard cider portfolio.
Annie Starke has been named the Beer Institute’s (BI’s) new senior director of federal affairs, the national trade association announced today.
Boston Beer Company and Sauza tequila-maker Beam Suntory launched Sauza Agave Cocktails Thursday – a line of Mexican-inspired, ready-to-drink canned cocktails (RTDs).
Global brewer Carlsberg Group – maker of Russian beer brand Baltika – has stopped advertising its Carlsberg flagship and Baltika in Russia, CEO Cees ’t Hart announced this week. Anheuser-Busch InBev has requested its joint venture partner, Turkish brewer Anadolu Efes, pause the production and sale of Bud in Russia.
Social media campaigns and event marketing may be the most effective ways to market bev-alc brands to the youngest legal-drinking-age (LDA) consumers, Amit Patel, senior VP of strategic partnership and ad monetization for the e-commerce alcohol delivery platform Drizly, said during a webinar this week on Generation Z.
Boston Beer replaced the two flavors in its Truly Extra Hard Seltzer line with Pineapple Orange Punch and Berry Blast.
Orpheus Brewing’s Jason Pellett announced Thursday that he will step down as CEO of the Atlanta, Georgia-based brewery to focus on his role as brewmaster.
Non-alcoholic beer-maker Partake Brewing raised $16.5 million in a Series B funding round, the Alberta, Canada-based company announced Monday.
Newport, Oregon-based Rogue Ales and Spirits has created a charitable beer to raise money for the crisis in Ukraine, following Russia’s invasion of the country on February 24.
Austin Eastciders has hired John Glick as its new president and general manager, the Austin, Texas-based cider-maker announced Thursday.
Escondido, California-based Stone Brewing expanded its East Coast operations this week, increasing annual capacity at its Richmond, Virginia, facility from 150,000 barrels to 200,000 barrels.
Michigan-based Blake’s Hard Cider will acquire all the assets of Bend, Oregon-based Avid Cider Co., the companies announced Tuesday.
Ray Guerin, chairman of Reyes Beverage Group, announced his plans to retire, effective April 30, in an internal memo Monday.
