Zoe Licata

Zoe Licata

Senior Reporter, Brewbound.com

Zoe Licata joined Brewbound in 2021 after several years of freelance reporting and documentary work. She’s a Massachusetts native, guinea pig for bev-alc innovation and savant in Gen Z culture.

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Posts by Zoe Licata

Attracting Consumers Beyond the Liquid: Schilling Cider’s Top 2 SKUs Now ‘Climate Neutral’

Attracting Consumers Beyond the Liquid: Schilling Cider’s Top 2 SKUs Now ‘Climate Neutral’

Schilling Cider’s Excelsior Imperial Mango, the No. 2 hard cider in the Seattle-based company’s lineup and the “No. 1 fruited cider” in the U.S., is now “climate neutral.” As of this month, “any greenhouse gas emissions generated through the cider’s entire lifecycle” – from the production of Imperial Mango to its “disposal” – are entirely offset

A Round With: Bauman’s Cider Founder Christine Walter on the Evolution of Cider and Growing the Segment’s Pie

A Round With: Bauman’s Cider Founder Christine Walter on the Evolution of Cider and Growing the Segment’s Pie

Bauman’s Cider was created as a passion project by founder and head cidermaker Christine Walter, combining her family’s farm roots and abundance of apples with her love of science and fermentation. After a decade in business, Christine and her cidery are leaders in making high quality cider and finding ways to connect more consumers with the segment.

Coors Banquet, Peroni Finding Growth Within Molson Coors’ Red Q2

Coors Banquet, Peroni Finding Growth Within Molson Coors’ Red Q2

Molson Coors’ lackluster share performance was a driving factor in the company’s soft Q2 and lowered full-year expectations. However, leadership was still able to pull out some positivity during Tuesday’s call with investors and analysts.

RTD Growth Not Slowing, Causing ‘Alarming Downturn’ in FMBs

RTD Growth Not Slowing, Causing ‘Alarming Downturn’ in FMBs

“Flavored alcohol” across categories has become a lonely bright spot for the bev-alc industry, which is finding itself particularly pessimistic in 2025, according to the latest monthly report from Bump Williams of Bump Williams Consulting (BWC).

A Round With: American Homebrewers Association Executive Director Julia Herz on Independence, Reviving Homebrew Con

A Round With: American Homebrewers Association Executive Director Julia Herz on Independence, Reviving Homebrew Con

In this week’s edition of A Round With – our Q&A with industry leaders, created exclusively for Brewbound Insiders – AHA executive director Julia Herz chats through the organization’s next chapter (including the return of Homebrew Con), why homebrewing is important for the industry and what’s still exciting her in beer.

Press Clips: Trump’s New ‘Universal’ Tariffs; Wiseacre Acquires Bearded Iris; Rogue Partners with US Beverage

Press Clips: Trump’s New ‘Universal’ Tariffs; Wiseacre Acquires Bearded Iris; Rogue Partners with US Beverage

The Trump administration has imposed a “universal” tariff on every country for goods imported into the U.S., with a 10% baseline for those that the U.S. holds a trade surplus – meaning the U.S. exports more than it imports – and 15% for those the U.S. runs a deficit. The latter amounts to around 40 countries, with 26 countries facing tariffs higher than 15% rate.

Beer in a ‘Cautionary Holding Pattern’ as July BPI Improves, But Remains in Contraction

Beer in a ‘Cautionary Holding Pattern’ as July BPI Improves, But Remains in Contraction

Beer ordering remained in contraction in July, according to the latest Beer Purchasers’ Index (BPI) from the National Beer Wholesalers Association (NBWA). Total beer and all but one beer segment were in contraction in July, according to the survey, which asks wholesalers if they are ordering more or less product each month compared to the month before.

Circana Weekly Scans: Bev-Alc’s Mid-July Declines Dampen

Circana Weekly Scans: Bev-Alc’s Mid-July Declines Dampen

Bev-alc scans improved in the latest week (data ending July 20), with dollar sales increasing 3% week-over-week (WoW) in Circana-tracked off-premise channels, the market research firm shared in its latest report.