Zoe Licata joined Brewbound in 2021 after several years of freelance reporting and documentary work. She’s a Massachusetts native, guinea pig for bev-alc innovation and savant in Gen Z culture.
Jon London has returned to Boston Beer Company as brand director of Angry Orchard, the hard cider brand he helped launch more than a decade ago.
The end of 2022 delivered a soft finish for the world’s largest beer manufacturer. In the U.S., Anheuser-Busch InBev’s depletions (sales-to-retailers) and shipments (sales-to-wholesalers) declined -7.6% and -8.6%, respectively.
Hard MTN Dew, the flavored malt beverage (FMB) from Boston Beer Company and PepsiCo, is expanding its lineup for the first time since launching with Livewire, an orange citrus flavor inspired by the soft drink flavor of the same name.
E. & J. Gallo’s High Noon Sun Sips is expanding beyond vodka with High Noon Tequila Seltzer, a tequila-based extension of the hard seltzer brand.
Premium craft lager brand House Beer is revving things up in 2023 with new ownership. The decade-old company is set to be acquired by motocross athlete Carey Hart.
Beer posted a Beer Purchaser’s Index (BPI) reading of 54 in February, the first BPI reading above 50 since May 2022, according to the National Beer Wholesalers Association’s (NBWA).
Some of the extra marketing spend Molson Coors promised during its Q4 earnings call with investors this week is already coming to fruition.
The National Advertising Division (NAD) of BBB National Programs has recommended Molson Coors discontinue using its “light beer shouldn’t taste like water; it should taste like beer” claim.
One day after a report that Anheuser-Busch InBev was ceasing operations and eliminating jobs at Cleveland, Ohio-based Platform Brewing, news of layoffs at other craft breweries in the company’s Brewers Collective has come to light.
Anheuser-Busch InBev (A-B) owned Platform Beer Co. has ceased operations in Ohio, according to a Cleveland.com story citing “several sources.” However, the Platform brand will live on as three IPAs, according to a Platform spokesperson.
Boston-based Harpoon Brewery is expanding beyond bev-alc and into cannabis, announcing the launch of Rec. Weed, a THC-infused non-alcoholic beverage.
Molson Coors’ U.S. business ended 2022 on a weak note, as the company recorded declines in both shipments (-11.2%) and depletions (-6.8%) in the fourth quarter, according to the company’s Q4 and full-year 2022 earnings report.
Hop supply in the U.S. has outpaced hop usage for more than six years, a disparity that is “unsustainable” and will ultimately be corrected with reduced crop in the future, Brewers Association (BA) chief economist Bart Watson warned during a Collab Hour webinar last week.
Boston Beer Company’s top priorities in 2023 are sustaining double-digit growth for Twisted Tea and stemming the losses for Truly Hard Seltzer, executives shared during the company’s Q4 and full-year earnings report. Leadership laid out their 2023 plans to investors. Here are some of the highlights of Thursday’s call with investors and analysts.
