Zoe Licata joined Brewbound in 2021 after several years of freelance reporting and documentary work. She’s a Massachusetts native, guinea pig for bev-alc innovation and savant in Gen Z culture.
More consumers plan to celebrate St. Patrick’s Day this year compared to 2022, according to data insights firm Numerator.
The majority of craft beer consumers say they would purchase more craft if direct-to-consumer (DTC) shipping was available, according to a Harris Poll by Sovos ShipCompliant, a bev-alc compliance software company.
Sierra Nevada Brewing Co. has made a minority investment in Riot Energy, a Venice, California-based energy drink company. The California brewery will “initially serve as an investor,” but will “eventually produce and package Riot Energy products” once its CanDo Innovation Center is up and running.
The next popular non-alcoholic beverage brand to crossover into alcoholic beverages is SunnyD. Plus, new offerings from Molson Coors’ Simply Spiked, Bud Light Seltzer, and Jim Beam and Boston Beer.
Montauk will expand into two new states and fill out its existing footprint in New York and New Jersey over the next couple months, the New York-based craft brewery’s first expansion moves since being acquired by global cannabis firm Tilray.
21st Amendment Brewery has “reimagined” its 120,000 sq. ft. production facility in San Leandro, California, into a canned beverage co-packing facility capable of producing beer, non-alcoholic beer, FMBs, seltzers, canned cocktails, energy drinks, juices, sodas and more, the company announced this week.
Jon London has returned to Boston Beer Company as brand director of Angry Orchard, the hard cider brand he helped launch more than a decade ago.
The end of 2022 delivered a soft finish for the world’s largest beer manufacturer. In the U.S., Anheuser-Busch InBev’s depletions (sales-to-retailers) and shipments (sales-to-wholesalers) declined -7.6% and -8.6%, respectively.
Hard MTN Dew, the flavored malt beverage (FMB) from Boston Beer Company and PepsiCo, is expanding its lineup for the first time since launching with Livewire, an orange citrus flavor inspired by the soft drink flavor of the same name.
E. & J. Gallo’s High Noon Sun Sips is expanding beyond vodka with High Noon Tequila Seltzer, a tequila-based extension of the hard seltzer brand.
Premium craft lager brand House Beer is revving things up in 2023 with new ownership. The decade-old company is set to be acquired by motocross athlete Carey Hart.
Beer posted a Beer Purchaser’s Index (BPI) reading of 54 in February, the first BPI reading above 50 since May 2022, according to the National Beer Wholesalers Association’s (NBWA).
Some of the extra marketing spend Molson Coors promised during its Q4 earnings call with investors this week is already coming to fruition.
The National Advertising Division (NAD) of BBB National Programs has recommended Molson Coors discontinue using its “light beer shouldn’t taste like water; it should taste like beer” claim.
