Zoe Licata

Zoe Licata

Senior Reporter, Brewbound.com

Zoe Licata joined Brewbound in 2021 after several years of freelance reporting and documentary work. She’s a Massachusetts native, guinea pig for bev-alc innovation and savant in Gen Z culture.

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Posts by Zoe Licata

BeerBoard: Drinksgiving Takes Another (But Smaller) Hit

BeerBoard: Drinksgiving Takes Another (But Smaller) Hit

This year’s Thanksgiving Eve (November 22) was a bit lackluster for beer, with Drinksgiving/Blackout Wednesday draft volume down -2.5% year-over-year (YoY), according to BeerBoard, an on-premise market research firm.

Tree House Shareholder Suing Co-Owners for Misuse of Company Funds, Lack of Shareholder Transparency, and More

Tree House Shareholder Suing Co-Owners for Misuse of Company Funds, Lack of Shareholder Transparency, and More

One shareholder of Massachusetts-based Tree House Brewing has filed a lawsuit against co-owners Nate Lanier and Damien Goudreau, claiming they have misused company funds, neglected to offer shareholder dividends, and withheld tax documentation. Eric Granger, a Monson, Massachusetts resident who owns 2% of Tree House’s shares, filed the lawsuit against Lanier, Goudreau and Tree House… Read more »

CGA Holiday Preview: Thanksgiving, Christmas and NYE

CGA Holiday Preview: Thanksgiving, Christmas and NYE

Nearly half of consumers (47%) plan to visit the on-premise to celebrate Thanksgiving this year, according to CGA, an NIQ-powered on-premise market research firm, in its latest On-Premise Impact Report.

Circana: Voodoo Ranger Imperial IPA Now No. 1 Craft Beer in C-Stores; Sam Seasonal Passes Voodoo for No. 2 Spot in Grocery

Circana: Voodoo Ranger Imperial IPA Now No. 1 Craft Beer in C-Stores; Sam Seasonal Passes Voodoo for No. 2 Spot in Grocery

New Belgium’s Voodoo Ranger Imperial IPA (Voodoo Ranger) is now the No. 1 craft beer by dollar sales in the convenience channel, passing Molson Coors’ Blue Moon Belgian White (Blue Moon), according to data firm Circana’s monthly beer report. Voodoo Ranger has increased c-store dollar sales +14.8%, to more than $81 million year-to-date (YTD), ending November 5. The IPA now has 5.84% share of total craft beer dollar sales in the channel.

A-B US CMO Benoit Garbe to Resign

A-B US CMO Benoit Garbe to Resign

Anheuser-Busch InBev’s (A-B) U.S. chief marketing officer Benoit Garbe will resign at the end of the year, the company announced today. Garbe is departing to “embark on a new chapter in his career,” according to an A-B spokesperson.

CPI: Beer Inflation Has ‘Reemerged’ This Fall

CPI: Beer Inflation Has ‘Reemerged’ This Fall

After a seven-month slowdown, beer inflation “has reemerged in the past three months,” Brewers Association (BA) chief economist Bart Watson wrote on Twitter/X, following the release of the October Consumer Price Index (CPI) from the U.S. Bureau of Labor Statistics (BLS).

Boston Beer to Launch Vodka-Based Hard Tea, Sun Cruiser

Boston Beer to Launch Vodka-Based Hard Tea, Sun Cruiser

Boston Beer Company has the No. 1 share of the hard tea segment with Twisted Tea, the more than 20-year-old flavored malt beverage brand that continues to record exponential growth in scans.

CGA: On-Premise Velocity -4% YoY in Latest Week After Halloween Boost

CGA: On-Premise Velocity -4% YoY in Latest Week After Halloween Boost

On-premise sales velocity slowed slightly in recent weeks, down -2% week-over-week (WoW) in the latest week (ending November 5) and -3% in the previous week, according to CGA, a NIQ-powered on-premise market research firm, in the latest On-Premise Impact Report.

New Belgium CMO to Take Over as CEO, Shares 2024 Innovation Plans

New Belgium CMO to Take Over as CEO, Shares 2024 Innovation Plans

We now know who will lead the next chapter of New Belgium Brewing. Chief marketing officer Shaun Belongie has been named the next CEO of New Belgium, effective immediately, taking the spot left vacant by Steve Fechheimer earlier this year.