Zoe Licata

Zoe Licata

Senior Reporter, Brewbound.com

Zoe Licata joined Brewbound in 2021 after several years of freelance reporting and documentary work. She’s a Massachusetts native, guinea pig for bev-alc innovation and savant in Gen Z culture.

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Posts by Zoe Licata

Cider Sustaining Momentum Following National Cider Month

Cider Sustaining Momentum Following National Cider Month

In October, cider grew its share of beer dollars in Circana-tracked off-premise channels +0.25% month-over-month (MoM) – an improvement over the segment’s typical fall seasonal declines. The trend change is primarily due to the efforts of National Cider Month, according to leadership at Schilling Cider.

Circana Weekly Scans: Bev-Alc Sees Thanksgiving Boost

Circana Weekly Scans: Bev-Alc Sees Thanksgiving Boost

Total bev-alc recorded a +12% boost in off-premise dollar sales week-over-week (WoW) thanks to the Thanksgiving holiday, according to Circana’s Scott Scanlon in the market research firm’s weekly update (data ending November 26).