Zoe Licata

Zoe Licata

Senior Reporter, Brewbound.com

Zoe Licata joined Brewbound in 2021 after several years of freelance reporting and documentary work. She’s a Massachusetts native, guinea pig for bev-alc innovation and savant in Gen Z culture.

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Posts by Zoe Licata

Circana Weekly Scans: Bev-Alc ‘Choppiness’ Continues Through Mid-August

Circana Weekly Scans: Bev-Alc ‘Choppiness’ Continues Through Mid-August

The unpredictability of weekly bev-alc scans continues to give the industry whiplash. The beer category recorded a -2.7% year-over-year (YoY) dip in dollar sales and 4.3% decline in volume for the week ending August 17, according to the latest report from Circana and the market research firm’s EVP of BevAl, Scott Scanlon.

CGA: Total Beer Losing Share On-Premise; Imports, Domestic Premium and Below Premium Bucking Trend

CGA: Total Beer Losing Share On-Premise; Imports, Domestic Premium and Below Premium Bucking Trend

Beer is starting to lose share of bev-alc dollar sales in the on-premise, according to a recent report by CGA, the on-premise arm of market research firm NIQ. In the last 52 weeks (L52W, ending June 14), beer claimed 39.5% share of total bev-alc dollar sales in NIQ-tracked on-premise channels, marking a 0.3 percentage point decline year-over-year (YoY).

Schilling Sues Incline Over Ownership of Cider ‘Recipes;’ Judge Grants Preliminary Injunction

Schilling Sues Incline Over Ownership of Cider ‘Recipes;’ Judge Grants Preliminary Injunction

A legal dispute between two Pacific Northwest cider brands is bringing into question what defines a “recipe” and how airtight – and specific – agreements between bev-alc brands and their manufacturing partners need to be. Schilling Cider has filed a civil complaint against Incline Cider and its parent company Compass Brands, LLC, alleging Incline breached a “recipe agreement” and shared confidential information with a competing company

Attracting Consumers Beyond the Liquid: Schilling Cider’s Top 2 SKUs Now ‘Climate Neutral’

Attracting Consumers Beyond the Liquid: Schilling Cider’s Top 2 SKUs Now ‘Climate Neutral’

Schilling Cider’s Excelsior Imperial Mango, the No. 2 hard cider in the Seattle-based company’s lineup and the “No. 1 fruited cider” in the U.S., is now “climate neutral.” As of this month, “any greenhouse gas emissions generated through the cider’s entire lifecycle” – from the production of Imperial Mango to its “disposal” – are entirely offset