Martín Caballero

Martín Caballero

Managing Editor, BevNET

Martín writes news articles and feature stories covering the non-alcoholic beverage industry for BevNET. A graduate of Boston University, Martín's previous work has appeared in USA Today, The Boston Globe and The Boston Herald.

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Posts by Martín Caballero

Monster: Q1 Net Sales +11.9% As ‘Beast’ Boosts Booze Division

Monster: Q1 Net Sales +11.9% As ‘Beast’ Boosts Booze Division

Boosted by triple-digit growth from its nascent alcohol division, Monster Energy beat analysts’ predictions in reporting an 11.9% year-over-year rise in net sales in its Q1 2023 earnings report on Thursday afternoon.

Breaking: Jack Owoc Out At VPX/Bang

Breaking: Jack Owoc Out At VPX/Bang

Jack Owoc, the controversial CEO and founder of Bang Energy maker Vital Pharmaceuticals, is out as the company’s chief executive and chief science officer, and from its board of directors, where he had served as chairman.

ZOA Unveils New Design, Campaign Aimed at ‘Something Bigger’

ZOA Unveils New Design, Campaign Aimed at ‘Something Bigger’

Roughly one year after tweaking its formulation and packaging format, energy drink ZOA is revamping its product lineup once again with new flavors, a refreshed can design and a marketing campaign built around the tagline “Fuel Something Bigger.”

Molson Coors to End La Colombe, HEXO Partnerships

Molson Coors to End La Colombe, HEXO Partnerships

Molson Coors announced today that it is phasing out its interests in both ready-to-drink coffee and CBD beverages, with emerging growth leader Pete Marino acknowledging that “not every project or innovation will meet our ambitions.”

HighTide Cannabis Margaritas Set to Launch in Massachusetts

HighTide Cannabis Margaritas Set to Launch in Massachusetts

Backed by an experienced team of beverage operators, Massachusetts-based startup HighTide is aiming to capture a very specific title: the country’s number one cannabis-infused, non-alcoholic, ready-to-drink margarita brand.

Liquid Death Closes $70M Raise As Water Brand Explores IPO

Liquid Death Closes $70M Raise As Water Brand Explores IPO

Less than a year after raising $75 million from Science Ventures and Live Nation, Liquid Death has (almost) done it again. The canned water company today announced the closing of a $70 million Series D round, led by Science and with participation from Live Nation, that puts the company at over $195 million raised to date and at a valuation north of $700 million.