Martín Caballero

Martín Caballero

Managing Editor, BevNET

Martín writes news articles and feature stories covering the non-alcoholic beverage industry for BevNET. A graduate of Boston University, Martín's previous work has appeared in USA Today, The Boston Globe and The Boston Herald.

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Posts by Martín Caballero

ZOA Unveils New Design, Campaign Aimed at ‘Something Bigger’

ZOA Unveils New Design, Campaign Aimed at ‘Something Bigger’

Roughly one year after tweaking its formulation and packaging format, energy drink ZOA is revamping its product lineup once again with new flavors, a refreshed can design and a marketing campaign built around the tagline “Fuel Something Bigger.”

Molson Coors to End La Colombe, HEXO Partnerships

Molson Coors to End La Colombe, HEXO Partnerships

Molson Coors announced today that it is phasing out its interests in both ready-to-drink coffee and CBD beverages, with emerging growth leader Pete Marino acknowledging that “not every project or innovation will meet our ambitions.”

HighTide Cannabis Margaritas Set to Launch in Massachusetts

HighTide Cannabis Margaritas Set to Launch in Massachusetts

Backed by an experienced team of beverage operators, Massachusetts-based startup HighTide is aiming to capture a very specific title: the country’s number one cannabis-infused, non-alcoholic, ready-to-drink margarita brand.

Liquid Death Closes $70M Raise As Water Brand Explores IPO

Liquid Death Closes $70M Raise As Water Brand Explores IPO

Less than a year after raising $75 million from Science Ventures and Live Nation, Liquid Death has (almost) done it again. The canned water company today announced the closing of a $70 million Series D round, led by Science and with participation from Live Nation, that puts the company at over $195 million raised to date and at a valuation north of $700 million.

Bang: Judge Confirms $175M Arbitration Award, 5% Royalty on Future Sales

Bang: Judge Confirms $175M Arbitration Award, 5% Royalty on Future Sales

Bang Energy maker Vital Pharmaceuticals’ motion to vacate a $175 million arbitration award was denied last week, clearing the way for Orange Bang and Monster Energy Company to collect damages plus a 5% royalty on all future net sales of Bang-branded products.

Vita Coco, Diageo Collaborate on Captain Morgan RTD Canned Cocktail

Vita Coco, Diageo Collaborate on Captain Morgan RTD Canned Cocktail

Vita Coco is the latest non-alcoholic beverage giant to dip its toes into the RTD cocktail space, announcing today a collaboration with spirits conglomerate Diageo to release a line of coconut water spiked with Captain Morgan white rum.