Martín writes news articles and feature stories covering the non-alcoholic beverage industry for BevNET. A graduate of Boston University, Martín's previous work has appeared in USA Today, The Boston Globe and The Boston Herald.
Roughly one year after tweaking its formulation and packaging format, energy drink ZOA is revamping its product lineup once again with new flavors, a refreshed can design and a marketing campaign built around the tagline “Fuel Something Bigger.”
Colorado-based beverage maker Hoplark is separating into two subsidiaries: Hoplark, which will oversee the core brand as it currently exists, and Hoplark Labs, a tech-driven division that will launch new beverage brands and products under the leadership of the company’s founder, Dean Eberhardt.
Molson Coors announced today that it is phasing out its interests in both ready-to-drink coffee and CBD beverages, with emerging growth leader Pete Marino acknowledging that “not every project or innovation will meet our ambitions.”
Backed by an experienced team of beverage operators, Massachusetts-based startup HighTide is aiming to capture a very specific title: the country’s number one cannabis-infused, non-alcoholic, ready-to-drink margarita brand.
Bang Energy is removing the term “Super Creatine” from all packaging and advertising, after a jury ruled in September that the company and CEO Jack Owoc falsely advertised the ingredient in its products.
Less than a year after raising $75 million from Science Ventures and Live Nation, Liquid Death has (almost) done it again. The canned water company today announced the closing of a $70 million Series D round, led by Science and with participation from Live Nation, that puts the company at over $195 million raised to date and at a valuation north of $700 million.
Bang’s legal battles with former distribution partner PepsiCo have been primarily fought in civil court, but that could change if Vital Pharmaceuticals CEO Jack Owoc gets his way.
In case you missed the news, Jack Owoc is a free agent. After a drawn-out divorce worthy of Hollywood, Owoc’s Bang Energy finally settled its termination agreement with distribution partner PepsiCo in June, presumably closing that tumultuous chapter of the company’s story.
THC-infused soda maker Green Monké has secured an exclusive long-term partnership to co-create beverages with one of the cannabis industry’s best-known brands. Plus, Canadian cannabis giant Tilray has signed on with Southern Glazer’s Wine & Spirits to distribute its forthcoming portfolio of CBD-infused beverages starting this fall.
Bang Energy maker Vital Pharmaceuticals’ motion to vacate a $175 million arbitration award was denied last week, clearing the way for Orange Bang and Monster Energy Company to collect damages plus a 5% royalty on all future net sales of Bang-branded products.
Vita Coco is the latest non-alcoholic beverage giant to dip its toes into the RTD cocktail space, announcing today a collaboration with spirits conglomerate Diageo to release a line of coconut water spiked with Captain Morgan white rum.
The Coca-Cola Company is accelerating its push into beverage alcohol with today’s announcement of a new global partnership with Jack Daniel’s Tennessee Whiskey to release a ready-to-drink cocktail.