In Deschutes’ home state, Fresh Squeezed is just its fourth best-selling brand, trailing Mirror Pond, Black Butte, and its seasonal program, according to VP of sales and marketing Neal Stewart. And that presents both a unique challenge and an opportunity.

Just in time for Saturday’s college football kickoff, Deschutes Brewery has signed a multi-year deal to become the “Official Craft Beer of the Pac-12 Conference.”

San Diego-based Mission Brewery was sold in late July to a California holding company led by Kenneth Little, a partner in Brandes Investment Partners, according to documents filed with the California Secretary of State’s Office.

Former Stone Brewing executive Pat Tiernan joined Oregon’s Full Sail Brewing as CE) this past January, according to his LinkedIn profile.

Leaders from the Brewers Association (BA), Beer Institute (BI), and National Beer Wholesalers Association (NBWA) submitted comments to Amy Greenberg, regulations and rulings division director of the Alcohol and Tobacco Tax and Trade Bureau (TTB), detailing each group’s purview of the market and specific requests that would benefit or mitigate harm against their respective members.

Convenience store chain 7-Eleven is partnering with e-commerce alcohol delivery service Minibar to deliver beer and wine in Texas, Florida and Virginia.

Cincinnati’s Rhinegeist Brewery has named Mike Parks as its next CEO, company founders Bob Bonder and Bryant Goulding announced in a letter to employees today.

The Federal Trade Commission (FTC) is investigating an agreement made in May between Uber and GoPuff that allows consumers to order items from the e-commerce delivery retailer via the UberEats delivery app, according to The Information.

Noted pancake purveyor IHOP is soft launching its “Bubbles, Wine & Brews” menu in three of its restaurants in San Diego and New Mexico, with additional locations in New York, Rhode Island, Maryland and Ohio, among others, to follow.

Bump Williams Consulting’s latest industry analysis offered a stark assessment of the latest state of play within the beer industry. “Everyone is worried about the health of the soft trends of their business,” Williams wrote.

Craft breweries made up an estimated half to two-third of their 2020 volume losses by the midpoint of 2021, Brewers Association (BA) chief economist Bart Watson said today during a presentation on the industry’s mid-year performance.

Dutch brewing giant Heineken N.V. reported its first half 2021 earnings today, and its U.S. business division recorded “high-single digit” beer volume growth through the first two quarters of the year.

The National Beer Wholesalers Association’s (NBWA) monthly Beer Purchasers’ Index found that wholesalers are reporting smaller inventories of beer at risk of going out of code.

On-demand e-commerce retailer GoPuff has closed on a $1 billion Series H funding round, bringing the valuation of the Philadelphia-headquartered company to $15 billion; India’s United Breweries is now a part of Heineken N.V. following the Dutch brewing giant’s acquisition of a controlling interest in the maker of Kingfisher; and more news.