With his latest beverage alcohol play, sports business analyst and CPG investor Darren Rovell is feeling the heat – and he’s excited for it.

Advertising watchdog group Truth in Advertising (TINA.org) and the University of Connecticut Rudd Center for Food Policy & Health filed a complaint with federal agencies today against energy drink maker GHOST, alleging the company has “unfairly and deceptively” marketed its products to children.

Keurig Dr Pepper (KDP) has entered a strategic partnership with C4 Energy producer Nutrabolt and will invest $863 million for a 30% ownership stake in the brand, along with distribution rights, the company announced today.

The U.S. Food and Drug Administration (FDA) appears to be cracking down on CBD food and beverage brands as the federal agency sent warning letters last week to five companies selling infused products.

While it may once have been considered the domain of country clubs and retirement homes, the sport of pickleball is making a play for the mainstream. As professional pickleball leagues earn serious attention – and investment – from the sports world, food and beverage brands see it as an emerging cultural trend, and they’re looking to get in on the ground floor.

Attorneys general from Washington state and the District of Columbia are seeking to temporarily block a $4 billion payout to Albertsons’ shareholders on November 7, filing lawsuits this week to put a hold on the cash dividend at least until the grocery giant’s proposed merger with Kroger can be reviewed by federal regulators.

Constellation Brands is simplifying its approach to the cannabis industry as the company announced plans today to convert its common shares of Ontario-based Canopy Growth Corporation into new non-voting exchangeable shares.

Dietrich Mateschitz, the co-founder of pioneering energy drink brand Red Bull and owner of the Red Bull Formula One racing team, has died at the age of 78.

After filing for Chapter 11 bankruptcy protection earlier this month, Vital Pharmaceuticals (VPX), the Florida-based maker of Bang Energy, continued to face challenges both in court and in the market this week, while also advancing its long-awaited web3 ambitions.

Vital Pharmaceuticals (VPX), the maker of Bang Energy, has filed for Chapter 11 bankruptcy protection.

A jury sided with Monster Energy Co. in its false advertising lawsuit against Bang producer Vital Pharmaceuticals (VPX) in California federal court this week, awarding the company nearly $293 million in damages.

Global spirits conglomerate Diageo has acquired premium cold brew coffee liqueur brand Mr Black, in which it previously held a minority stake, the company announced today. Terms of the deal were not disclosed.

Cannabis beverage producer Cann announced today it has acquired Toronto-based CBD drink maker Sweet Reason, marking the company’s first acquisition as it seeks to build out a platform for alcohol alternatives. Terms of the deal were not disclosed.

As consumers continue to cut their alcohol intake and embrace zero proof alternatives, startup retailer Sèchey is working to ensure that shoppers looking for non-alc beer, wine and spirits don’t get hung out to dry.