Molson Coors Beverage Company’s faith in Dwayne Johnson-backed energy drink brand ZOA is rock solid.

Monster Energy is drawing up plans for Bang. After completing its acquisition of Bang manufacturer Vital Pharmaceuticals’ (VPX) assets on July 31 for $362 million, Monster co-CEO Rodney Sacks said during the company’s Q2 2023 earnings call yesterday that it is now preparing to fully integrate its former rival into the Monster Energy system.

Monster Energy has asked a federal judge in Florida to dismiss a false advertising lawsuit filed by Bang Energy manufacturer Vital Pharmaceuticals (VPX) accusing the California-based energy drink leader of making dangerous products with hyperbolic marketing.

Although beverage sales growth has remained steady throughout Q1 2023, convenience retailers showed some trepidation for the months ahead by lowering their annual sales growth projection to +4.6% in the latest Beverage Bytes survey from Goldman Sachs Equity Research.

In another legal victory for Monster Energy, a California court issued a permanent injunction Wednesday against Bang Energy maker Vital Pharmaceuticals (VPX), requiring the company to pull all products featuring the word “creatine” from store shelves and to cease selling Bang products featuring the term within 60 days.

Publicly traded canning company Wildpack Beverage announced this week it has entered an agreement to receive a $20 million 12-month secured loan from Manna Capital Partners, which will go towards scaling operations across its six U.S. manufacturing plants. The deal is expected to close on April 10.

Monster Beverage Corporation reported net sales growth of 13.9% to $6.31 billion – up from $5.54 billion the year before – in its Q4 and full year 2022 earnings report yesterday. The results arrive as the company pushes forward with its expansion into new beverage categories, including alcohol.

The Coca-Cola Company is continuing its “total beverage” mission this year by putting more focus on categories with long growth runways such as coffee, sports drinks, and alcohol, CEO James Quincey said during the company’s Q4 and full year earnings call this week.

Monster Energy Company unveiled its full 2023 innovation pipeline during its annual investor meeting webcast on Wednesday, showcasing its ambitions in the better-for-you energy, alcohol, and canned water categories.

The U.S. Federal Trade Commission (FTC) has opened a preliminary investigation into The Coca-Cola Company and PepsiCo probing potential price discrimination within the soft drink market, according to media reports.

Non-alcoholic beverage boutique Boisson has partnered with alcohol e-commerce platform Drizly to offer its catalog of over 125 NA brands to consumers across the country.

With his latest beverage alcohol play, sports business analyst and CPG investor Darren Rovell is feeling the heat – and he’s excited for it.

Advertising watchdog group Truth in Advertising (TINA.org) and the University of Connecticut Rudd Center for Food Policy & Health filed a complaint with federal agencies today against energy drink maker GHOST, alleging the company has “unfairly and deceptively” marketed its products to children.

Keurig Dr Pepper (KDP) has entered a strategic partnership with C4 Energy producer Nutrabolt and will invest $863 million for a 30% ownership stake in the brand, along with distribution rights, the company announced today.