Brad Avery

Brad Avery

Senior Reporter

Brad is a Reporter for BevNET.com.

Contact Information »

Posts by Brad Avery

Circana: Gen Z Accounted for Just 4% of Alcohol Sales in 2025

Circana: Gen Z Accounted for Just 4% of Alcohol Sales in 2025

Has bev-alc been focused on the wrong generation?

The numerous conversations the bev-alc industry has had about Gen Z may be disproportionate to the youngest legal-drinking-age (LDA) generation’s actual impact on consumer trends, according to a new beverage trends report from market research firm Circana.

Legislation Proposed to Push Back Hemp Ban

Legislation Proposed to Push Back Hemp Ban

An Indiana congressman has proposed legislation to push back the upcoming hemp ban for three years, allowing more time to carve out a regulatory framework for hemp products.

Ball Buys Majority Stake in 2 European Canning Facilities

Ball Buys Majority Stake in 2 European Canning Facilities

Beverage packaging manufacturer Ball Corporation will acquire an 80% stake in Benepack’s European can manufacturing businesses, including two production facilities in Belgium and Hungary, the company announced Wednesday.

Online Grocery Retailer Thrive Market Drops Alcohol, Bets Big on ANA

Online Grocery Retailer Thrive Market Drops Alcohol, Bets Big on ANA

Thrive Market is going dry. The online grocery retailer announced today it is adding more than 100 SKUs across 20 brands to its adult non-alcoholic (ANA) beverage set, while simultaneously dropping all of its existing alcoholic offerings.

BevNET Live Day One Recap: What Went Right for Poppi and Health-Ade

BevNET Live Day One Recap: What Went Right for Poppi and Health-Ade

The past year saw some major M&A deals, and day one of BevNET Live Winter 2025 in Marina Del Rey, Calif., served as the perfect platform to sit down with the leaders of Poppi and Health-Ade Kombucha to learn how they steered their businesses to an exit. The annual beverage industry conference also featured no shortage of panels covering investment trends, startup strategy and the ongoing issues in the space from a looming hemp ban to rising costs.

Liquid Death Leaves A-B Network for West Coast Craft Distributors

Liquid Death Leaves A-B Network for West Coast Craft Distributors

Canned water brand Liquid Death has signed with four mostly craft-centric distributors in Southern California and the Pacific Northwest. Liquid Death, which is preparing to launch an energy drink line in early 2026, has signed with Hand Family Companies’ subsidiary Sunset Distributing (California), The Odom Corporation (Washington), Bigfoot Beverages and Summit Beverage Distribution Co. (both Oregon).

Manna Beverages Lists Nor-Cal Facilities for Online Auction

Manna Beverages Lists Nor-Cal Facilities for Online Auction

A week after California drinks manufacturer Manna Beverages shuttered operations and terminated the entire on-site staff, the company’s West Sacramento and Anaheim production facilities are up for sale.