Keynote: Transform Your Business With 1 Simple Question

Carrie Yunker opened Brewbound Live Winter 2022 with a discussion on leading the organization through the retirement of its legendary founder, Larry Bell, and the sale of the company to New Belgium Brewing’s parent company, Lion Little World Beverages. Her talk included wisdom gleaned from the experience of leading a 37-year-old craft beer institution through a period of immense change, preserving Bell’s unique identity, and unifying its culture with New Belgium, which shares its people-centric values.