Straight Shooting: What Wholesalers Wish Suppliers Knew

Sinead Carey (Wine Warehouse), Terry Cekola (Elite Brands of Colorado) and Laura Markstein (Markstein Sales Co.) will share the things they wish suppliers knew about working with distributors and offer their middle-tier perspectives.

Transcript

Speaker 1 [00:11] Our next panel, we are gonna talk all about the middle tier. So a solid distributor partnership is often the key to growth, but sometimes it can be a little tricky to figure out what you need to do in order to get your brand some mind share among your wholesalers teams. Our next panel is here to tell you all the. Things that they wish brewers knew about how to work together better. Please welcome, uh, Laura Markstein, president of Mark Stein Sales in Antioch, California. Next up we have Sinead Carey, director of sales for beer and specialty beverages at Wine Warehouse in…

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