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Speaking Authentically to Gen Z
Generation Z consumers are aligning themselves with brands that share their values. But how do you reach the youngest legal-drinking-age consumers in an authentic way?
Mario X. Carrasco, co-founder and principal of technology-driven cultural insights agency ThinkNow, shares how companies can speak to Gen Z consumers, while acknowledging the multicultural future of the U.S.
Mario X. Carrasco, co-founder and principal of technology-driven cultural insights agency ThinkNow, shares how companies can speak to Gen Z consumers, while acknowledging the multicultural future of the U.S.
