Melissa Travers [00:05] Hello and thank you for joining. I am Melissa Travers, director of community here at BevNET CPG Media, and I'm excited to welcome you to the Nombase podcast, Built to help CPG owners and operators navigate growth challenges and build more profitable businesses. Be sure to check out Nombase.com, BevNET's platform for the CPG community where you'll find tactical content like this, and so much more. Private label is playing a bigger role in CPG than ever before, yet reliable information, how it actually works is surprisingly thin. Consumers are buying more of it and…
