Future Proof Your Flagship, with Bell's, Rogue, Lawson's and CANarchy

Bell’s Brewery EVP Carrie Yunker, Rogue Ales & Spirits president Steven Garrett, CANarchy chief commercial officer Chris Russell and Lawson’s Finest Liquids CEO Adeline Druart explore brand building strategies, how to leverage brand equity of longstanding flagships, considerations for creating brand families and how to create a halo effect across your portfolio.

Transcript

Speaker 1 [00:12] So I'm super psyched for our next panel. These are some of my favorite people in the beer industry. Their brands are beloved, and we've got a lot to talk about. So the brands included in this panel have a combined 130 years of experience in American craft beer, yet they've managed to keep their flagship beers, the beers that made them famous. In some cases these beers are decades old, fresh and exciting in a way that still resonates with today's drinkers. A miracle. So we are going to find out what wizardry they are using. Please welcome, in order of brand seniority,…

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