Finding Inspiration Outside of the Beer Aisle, with Liquid Death, Hella Cocktail Co., Molson Coors and WeldWerks

Flavor continues to be a priority for consumers and a driving force for innovation. But where does that innovation inspiration come from? Molson Coors director of marketing innovation Amanda DeVore, Liquid Death SVP of marketing Dan Murphy, WeldWerks head brewer Skip Schwartz and Hella Cocktail Co. co-founder and CEO Eddie Simeón discuss where they discover the next flavor trends, and how the best inspo is often in places outside of bev-alc.

Transcript

Justin Kindle [00:12] Welcome back to Brewbound Live in Marina del Rey. I'm Justin Kindle, the editor of Brewbound. And our next panel is about flavor and inspiration. Flavor continues to be a priority for consumers and a driving force for innovation in beverage and CPG. But where do companies at the forefront of innovation find inspiration, whether it's mixology, the non-alk, non-alk beverages, kitchens, a lot of times it's coming from outside of the beer aisle. Let's talk about the places, spaces, and folks who are helping drive these conversations and what they draw on for inspiration.…

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