Brewbound Session Winter 2017: Moving Beyond Millennials: Understanding Gen Z

Kantar Futures vice president Lindsay Kunkle joins Tropos Brand Consulting founder Mike Kallenberger in a presentation about Gen Z consumers during the 2017 Winter Brewbound Session in Santa Monica, California.

In their presentation, and the follow-up conversation with Brewbound editor Chris Furnari, the pair dives deep into the core values of the emerging centennial demographic and provides a roadmap for reaching an entirely new set of drinkers.