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Brewbound Session Winter 2017: Moving Beyond Millennials: Understanding Gen Z
Kantar Futures vice president Lindsay Kunkle joins Tropos Brand Consulting founder Mike Kallenberger in a presentation about Gen Z consumers during the 2017 Winter Brewbound Session in Santa Monica, California.
In their presentation, and the follow-up conversation with Brewbound editor Chris Furnari, the pair dives deep into the core values of the emerging centennial demographic and provides a roadmap for reaching an entirely new set of drinkers.
In their presentation, and the follow-up conversation with Brewbound editor Chris Furnari, the pair dives deep into the core values of the emerging centennial demographic and provides a roadmap for reaching an entirely new set of drinkers.
