Beyond Beer Growth Drivers, Featuring BuzzBallz, BeatBox and Surfside Vodka

BuzzBallz founder Merrilee Kick, BeatBox Beverages co-founder Aimy Steadman and Stateside Vodka CEO Clement Pappas explore 4th category trends and opportunities, their growth philosophies and insights into their strategies. All panelists helm ready-to-drink brands with explosive growth.

BuzzBallz, maker of colorful circular canned cocktails, is a top 10 spirits brand in off-premise retailers tracked by Circana. Party punch maker BeatBox has maintained triple-digit growth in scans. Stateside’s Surfside brand of vodka-based hard tea and lemonade outperformed the company’s projections fivefold in New Jersey.

Transcript

Speaker 1 [00:12] Today, all of our panelists helm ready to drink brands with explosive growth. Buzzballs, maker of colorful circular can cocktails, is a top 10 spirits brand, and off-premise retailer is tracked by Serrana. Party punch maker Beatbox has maintained triple growth, triple digit growth in scans. Stateside Surfside brand, all of these are tongue twisters. A vodka-based hard tea and lemonade outperformed the company's projections 5-fold in New Jersey. So what's the secret to breaking the fourth wall? Today, we'll talk to Buzzball's founder, Marile Kick, Beatbox Beverages co-founder,…

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