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American Cider Association’s Michelle McGrath on Creativity and Innovation in Response to COVID-19

Apr. 6, 2020 at 8:39 PM

The COVID-19 pandemic has had a profound impact on the cider industry. With the loss of tasting room and on-premise sales, members of the American Cider Association have been forced to pivot to curbside sales, virtual tastings and bundles sold through e-commerce, ACA executive director Michelle McGrath explained during a video interview with Brewbound reporter Jessica Infante.