For America’s 250th, Keystone Light Apple Will Fly a WWII Fighter Plane Over Your Backyard BBQ

This summer, one lucky crew can lock in the most American backyard BBQ getaway for just $250; complete with Keystone Light Apple and a WWII fighter flying directly overhead. Because honestly, what’s more American than that?

The bookable experience was built to feel like peak American summer. Three friends. One long Fourth of July weekend. Keystone Light Apple Beer. Grilling. Cornhole. Someone grunting “hell yeah” from 40 feet away while holding a pair of tongs like they’re conducting an orchestra. 

And yes, of course it’s in Florida. Because if any state was going to look at a normal backyard BBQ and think “needs more fighter planes,” it was always Florida.

The stunt is the latest chapter in Keystone Light Apple’s “The Most American Light Apple Beer in America” campaign, created by independent creative agency Quality Meats. The idea is simple: America didn’t invent everything. We just have a habit of taking things and making them bigger, louder, and a bit more ridiculous once we get our hands on them. Which is exactly how you end up turning a backyard BBQ into a low-flying air show.

“A light apple beer with a bald eagle in an American flag bandana on the can is basically made for July 4th.” said Chris Steele, Sr. Director of Value Brands. “So the most Keystone Light Apple Beer thing we could do was make America’s 250th birthday even more American. We wanted to celebrate with something big, fun, and maybe a little over the top. Cold beer, a backyard BBQ, fireworks, lawn chairs, and a personal WWII fighter plane flyover feels unapologetically American.”

The experience also continues the nationwide rollout of Keystone Light Apple, which hit shelves in May. Keystone Light didn’t invent apple beer - guilty - but it delivers subtle apple flavor with the same smooth, easy-drinking finish Keystone Light fans already know and love. Wrapped in a bold red, white, and blue can with a giant eagle front and center, it looks less like a beer can and more like something that should be painted on the side of a monster truck.

Booking opens June 12 at 2:50 PM ET on Keystone Light's website, and once the experience is claimed, it’s gone. Keystone Light Apple is available nationwide for a limited time in 15-packs of 12-ounce cans everywhere Keystone Light is sold, including grocery and convenience stores. Fans can find Keystone Light Apple near them using the product locator. Because if there’s one thing America does best, it’s taking a backyard BBQ, adding some Keystone Light Apple, and finding a way to make it way louder than it needed to be.

ABOUT MOLSON COORS BEVERAGE COMPANY

For more than two centuries, Molson Coors has brewed beverages that unite people to celebrate all life's moments. From our core power brands Coors Light, Miller Lite, Coors Banquet, Molson Canadian, Carling, and Ožujsko to our above premium brands, including Madrí Excepcional, Staropramen, Blue Moon Belgium White and Leinekugel’s Summer Shandy, to our value brands, like Miller High Life and Keystone Light, Molson Coors produces many beloved and iconic beers. While Molson Coors’ history is rooted in beer, it offers a modern portfolio that expands beyond the beer aisle as well, including flavored beverages like Vizzy Hard Seltzer, spirits and non-alcoholic beverages. Molson Coors also has partner brands, such as Simply Spiked, ZOA Energy, Fever-Tree, among others, through license, distribution, partnership and joint venture agreements. As a business, Molson Coors’ ambition is to be the first choice for its people, its consumers and its customers, and Molson Coors’ success depends on its ability to make its products available to meet a wide range of consumer segments and occasions.