• BevNET
  • Nosh
  • Taste Radio
  • Nombase
BevNET CPG Media Logo
User Avatar

Subscription:

Sign Out Manage Account
User Avatar

Subscription:

Sign Out Manage Account
Login Become an Insider

Features

  • Brewbound Live
  • Jobs
  • Beyond Beer
  • Big Beer
  • Craft
  • Distribution
  • Data
  • M&A
  • New Products
  • People Moves
  • Podcast
  • Voices
  • PR
    back
    • Beer Companies
    • Supplier & Service Provider
  • Supplier News

Resources

  • Videos
    back
    • Brewbound Live Replay
      Replay Strategic Business Presentations
    • All Videos
  • Newsletter
    back
    • View Archive
    • Free Sign Up
  • Submit
    back
    • Submit News
    • Submit Beer Event
  • Directories
    back
    • Brewery Database
    • Marketplace
    • Nombase CPG Directory
    • Brewbound Awards
    • Supplier & Services Guide
  • About
    back
    • Media Kit & Advertising
    • About Brewbound
    • Contact Us
    • Team
    • Charter Members

Account

Login
  • Settings
Become an Insider
  • 2025 Awards
  • Brewbound Live 2026
  • Jobs
  • Podcast
  • Data
  • M&A
  • Newsletter
  • PR
  • Submit News
BrewboundPress Releases

Vibes Beverages enters functional tonic category with three-SKU platform built around nootropics, ketones, kava, and hops

info_outline PRESS RELEASE posted by Vibes Beverages LLC.

May. 12, 2026 at 12:48 pm

X LinkedIn Reddit Facebook Email
Report Press Release
non alcoholfunctional rtdsenergy drinkshydration drinkskeytones drinkhops beverage
Non-Alcoholic BeveragesBeer CompaniesSpirits Companies
  • image-01

The Fort Myers-based brand launches Electric Shores, Hot Tropic, and Glow Getter—positioning itself alongside energy drinks and adult beverages as a new functional occasion for modern consumers.

Launch Date: May 15, 2026

Vibes Beverages LLC has launched its debut lineup of functional tonics, introducing a three-SKU platform the company calls a Functional Social Tonic system. Available at drink-vibes.com and rolling out across Florida, Georgia, North Carolina, Texas, and Utah, the brand is built around active functional ingredients—ketones, kava, hops extract, and a shared nootropic stack—designed to create real, perceptible states across three distinct consumer occasions.

The brand sees itself as a complement to established beverage categories rather than a competitor. In the same way energy drinks grew alongside beer and spirits as an occasion of their own, Vibes is positioning its tonics as an additive choice—something consumers reach for when the moment calls for function alongside sociability, not necessarily instead of anything else.

The three-SKU lineup

Energy

Electric Shores

A next-generation energy tonic powered by goBHB ketones, natural caffeine from green tea, and an electrolyte hydration blend. Citrus-tropical flavor. Positioned as a cleaner, smoother evolution of the energy drink—sustained fuel without the crash or jitters. 0% ABV.

Chill

Hot Tropic

A kava-powered calm tonic with 60 mg kavalactones per can. Mango habanero flavor. Inspired by traditional kava ritual, elevated with a modern nootropic blend for social ease and relaxed presence. 0% ABV dietary supplement.

Social

Glow Getter

A functional hops tonic with Alpha GPC, L-Theanine, and green tea caffeine. Citrus hop brightness with a sparkling finish. Among the first beverages to leverage hops extract specifically for its relaxation and social-flow properties, paired with a nootropic stack. 0% ABV.

Shared nootropic foundation—present in all three SKUs

  • Alpha GPC
  • L-Theanine
  • Green Tea Extract
  • Additional actives in development

Each product in the lineup shares a core nootropic stack—Alpha GPC for cognitive support, L-Theanine for calm focus, and green tea extract for clean, sustained energy—layered beneath its occasion-specific functional active. The company describes these three as the first of a growing pipeline of functional compounds it intends to introduce as the platform scales.

Electric Shores, the brand's energy SKU, is differentiated from conventional energy drinks through its use of goBHB beta-hydroxybutyrate ketones alongside natural caffeine and a hydration mineral blend of magnesium glycinate and potassium gluconate. The formulation targets consumers who want sustained cognitive and physical performance without the stimulant-heavy profiles common in the category.

Glow Getter, the hops-forward social tonic, is one of the more novel entries in the functional space. While hops have appeared in non-alcoholic beers for flavor, Vibes is among the first brands to deploy hops extract as the primary functional active—specifically for its naturally occurring relaxation and sedative-adjacent properties—stacked with nootropics for smooth social performance.

“We see Vibes sitting alongside the great beverage categories—not replacing them. Energy drinks didn't displace coffee or soda. They created their own occasion. That's exactly what we're building with functional social tonics.”

— Vibes Beverages LLC, Founding Team

The brand is manufactured in partnership with Burma Brewing in Fort Myers, Florida, and will distribute across retail, direct-to-consumer, and on-premise channels. All three SKUs are 12 fl oz, 0% ABV, and designed for repeat, occasion-based purchase.

Initial launch markets include:

  • Florida
  • Georgia
  • North Carolina
  • Texas
  • Utah
  • Additional states TBA

The company has not disclosed distribution partners, investment details, or pricing at this time.

About Vibes Beverages LLC

Vibes Beverages LLC is a functional beverage company based in Fort Myers, Florida. Its debut platform—the Functional Social Tonic system—consists of three 0% ABV SKUs: Electric Shores (ketone energy tonic), Hot Tropic (kava chill tonic), and Glow Getter (hops social tonic). All three products feature a shared nootropic foundation of Alpha GPC, L-Theanine, and Green Tea Extract, with additional functional ingredients in development. Manufactured by Burma Brewing, Fort Myers, FL. For more information, visit drink-vibes.com.

Media Contact

Vibes Beverages

For More Information:
Learn More

Brewbound Insider

Stay Informed, Stay Competitive

Unlock the articles, expert interviews, and data reports that power the beer and beyond industry. Join our community and stay ahead with exclusive insights from Brewbound.

Get Started

Already an Insider? Log In

Explore the Nombase CPG Database

Head to Nombase to learn more about the tagged companies and their offerings.

  • Vibes Beverages
    Vibes BeveragesCPG Companies
    External Link Icon
    View on Nombase

Industry Marketplace

Secure Your Variety Pack Line Time for Your Beverage Brand - Contract Manufacturing Partner

Secure Your Variety Pack Line Time for Your Bev...

  • View All
  • Post a Listing

Latest News

Lunch Propels Maine Beer Co. to BA Top 50; Expansion Underway to Meet Demand

Lunch Propels Maine Beer Co. to BA Top 50; Expansion Underway to Meet Demand

CPI: Beer YoY Price Hikes Accelerate in April; Continue to Lead Bev-Alc

CPI: Beer YoY Price Hikes Accelerate in April; Continue to Lead Bev-Alc

SPONSORED POST
From Beer to Better-For-You: How Octopi Brewing Is Adapting to a Shifting Beverage Industry

From Beer to Better-For-You: How Octopi Brewing Is Adapting to a Shifting Beverage Industry

Featured Jobs

Head Brewer - The Fermentorium Beverage Co.

Head Brewer - The Fermentorium Beverage Co.

Territory Manager- Washington State - 503 Distilling

Territory Manager- Washington State - 503 Disti...

Cellar/Shift Brewer  - Fort George Brewery

Cellar/Shift Brewer - Fort George Brewery

Sales Representative - Craft Beverage Brands South San Diego County (Part time) (Contracted, 1099)  - TDG Beverage Sales & Consulting

Sales Representative - Craft Beverage Brands So...

Brewer Level 2 - Melvin Brewing

Brewer Level 2 - Melvin Brewing

Hops Sales Representative - Hop Revolution

Hops Sales Representative - Hop Revolution

  • View All Jobs
  • Post a Job

Additional News

Bump Williams: Regional & Local ‘Still Matters;’ Craft Showing ‘Encouraging’ Forward Progress Through Q1

Bump Williams: Regional & Local ‘Still Matters;’ Craft Showing ‘Encouraging’ Forward Progress Through Q1

A Beer For Mom (and Pls Remember the Flowers)

A Beer For Mom (and Pls Remember the Flowers)

BeerBoard: Michelob Ultra Tops Draft Volume Share on Cinco de Mayo

BeerBoard: Michelob Ultra Tops Draft Volume Share on Cinco de Mayo

Press Clips: Breakthru Strikes, Monster and Diageo Earnings, Hard Seltzer’s Top-Heavy Market & More

Press Clips: Breakthru Strikes, Monster and Diageo Earnings, Hard Seltzer’s Top-Heavy Market & More

Jobs in the Beer Industry

  1. Territory Sales Manager (FL & TN) - Bayou City Hemp Company - Bayou City Hemp Company
  2. Hops Sales Representative - Hop Revolution - Hop Revolution
  3. Brewer - Aloha Beer Co. - Aloha Beer Co.
  4. Assistant Taproom Manager - Kings County Brewers Collective (KCBC) - Kings County Brewers Collective (KCBC)
  5. Brewer Level 2 - Melvin Brewing - Melvin Brewing
  6. Brewer II - Yards Brewing Company - Yards Brewing Company
  7. Brewer - Yards Brewing Company - Yards Brewing Company
  • View All Jobs
  • Post a Job

Promoted PR Posts

National Black Brewers Association & Roy Farms Launch Velvet Cake Hop Blend

National Black Brewers Association & Roy Farms Launch Velvet Cake Hop Blend

Ohanafy Appoints Hogan Hagy as Chief Customer Officer to Accelerate Enterprise Growth

Ohanafy Appoints Hogan Hagy as Chief Customer Officer to Accelerate Enterprise Growth

Easy Does It Partners with LA Distributing to Expand Southern California Distribution

Easy Does It Partners with LA Distributing to Expand Southern California Distribution

ReserveBar and AccelPay Announce Strategic Merger to Advance Digital Commerce

ReserveBar and AccelPay Announce Strategic Merger to Advance Digital Commerce

Whale Pod Expands Beyond Shipping with Launch of Custom Printed Can Trays

Whale Pod Expands Beyond Shipping with Launch of Custom Printed Can Trays

Franklin & Sons Appoints New Master Importer to Accelerate Growth

Franklin & Sons Appoints New Master Importer to Accelerate Growth

  • View All
  • Post a PR

Recent Articles

  • Newswire
  • Features
  • Spirits
  1. Vibes Beverages enters functional tonic category with three-SKU platform built around nootropics, ketones, kava, and hops
  2. Green River Distilling Co. Introduces Honey Finished Kentucky Straight Bourbon Whiskey
  3. Merican Light Beer Expands into the Southeast with North Carolina and Tennessee Rollouts
  4. RMBR Unveils New Packaging with National Launch at The Fresh Market — 174 Stores via UNFI
  5. Schilling Cider’s Annual KEEP IT WILD Initiative Raises Over $142,000 for Preservation of Wild Spaces Across 13 States
  1. CPI: Beer YoY Price Hikes Accelerate in April; Continue to Lead Bev-Alc
  2. Lil Yachty’s Yacht Water Builds on Atlanta’s Music Scene with Former Beer Leaders
  3. Circana Weekly Scans: Bev-Alc Sales -2.3% in ‘Second Reset Week’ Post-Easter
  4. Boston Beer to Launch 15% ABV Lytt Electric Coolers
  5. Bump Williams: Regional & Local ‘Still Matters;’ Craft Showing ‘Encouraging’ Forward Progress Through Q1
  1. Ritual Zero Proof Debuts RTDs
  2. How Lil Yachty’s Yacht Water Is Building on Atlanta Music and Brewing Veterans
  3. Middle-Tier Power Players Emerge As RNDC Nears a Total Exit
  4. Breakthru Beverage to Acquire RNDC’s Kentucky, Indiana Territories; More Transactions Incoming
  5. New Hard Lemonade RTDs Squeeze Out Mainstays
  6. Retailers Add More Space For High ABV RTDs, NA Analogs, THC
  7. Following Surfside Success, Stateside Targets 1.5M Super Lyte Cases This Year
  • View All
  • Submit News

Brewbound

Contact

  • Advertise with Brewbound
  • Submit News
  • Submit a Beer Event
  • Post a Job Listing
  • Contact Us

Follow

  • Newsletter
  • Facebook
  • Twitter
  • Instagram
  • Youtube

Resources

  • About Brewbound
  • BevNET.com
  • Taste Radio Podcast
  • BevNET Magazine
  • NOSH
  • Nombase

Navigate

  • News
  • Events
  • Breweries
  • Craft Beer Jobs
  • Craft Beer Events Calendar
  • Industry Marketplace
  • Videos
BevNET CPG Media Logo

Brewbound is a part of BevNET CPG Media. All rights reserved (Terms & Privacy Policy) © 2016 - 2026.

  • BevNET
  • Nosh
  • Brewbound
  • Taste Radio
  • Nombase
An error has occurred. This application may no longer respond until reloaded. Reload 🗙