PATCHOGUE, NY (May 12, 2026) – Blue Point Brewing, a Long Island craft brewery and brand by Tilray Brands, Inc. (NASDAQ: TLRY and TSX: TLRY), is launching a new year-round offering, Magic Hour IPA. The beer delivers bursts of bright, tropical hops, striking the perfect balance of flavor and drinkability. The new IPA comes in at 6% ABV and is designed as the perfect pairing for enjoying golden hour and unwinding at the end of the day.
Blue Point is known for delicious lagers and ales, like the brewery’s fan-favorite Toasted Lager, so the addition of an easy-drinking, year-round IPA rounds out the brand’s offering, ensuring that any beer drinker can find something tailored to their tastes.
Magic Hour delivers the aroma and hop character that IPA lovers look for, while remaining approachable and easy-going. By carefully monitoring pH levels during the brewing process, hop burn is minimized, giving the beer a quick, dry finish that keeps you coming back for more. The brew is made with Citra, Nectaron, and Anchovy hops, which provide a tropical and refreshing taste—ideal for happy hours, sipping during sunset on a laid-back summer night, or year-round enjoyment. Magic Hour IPA is available on tap and in 6-pack 12 oz cans in taprooms, grocery stores, convenience stores, and more across NY, CT, PA, and NJ.
“We brewed Magic Hour to deliver everything IPA fans crave—bright, tropical hop character and a clean, easy finish without sacrificing drinkability,” said Chris DiOrio, Senior Brand Manager of Blue Point Brewing. “It’s the kind of beer you reach for when the sun’s going down, and an approachable gateway for new IPA drinkers, too.”
For more information, please visit Blue Point’s website. To find Magic Hour in a store near you, please visit our Beer Finder.
For More Information:
Learn More
Stay Informed, Stay Competitive
Unlock the articles, expert interviews, and data reports that power the beer and beyond industry. Join our community and stay ahead with exclusive insights from Brewbound.
