American Rebel Light Beer Joins Launch of New Tootsie’s Panama City Beach with Premier On-Premise Placement

Tootsie’s Orchid Lounge – Home to Country Music Legends for Over Six Decades – Debuts a Spectacular Multi-Story Beachfront Entertainment Complex on the Sugar-White Sands of Panama City Beach

American Rebel Light Beer (NASDAQ: AREB) Celebrates a Premier On-Premise Win at Tootsie’s PCB as Florida Sales Momentum Accelerates Through Goldring Gulf Distributing and Key Retail Partners

PANAMA CITY BEACH, FL AND NASHVILLE, TN / ACCESS Newswire / May 7, 2026 — American Rebel Holdings, Inc. (NASDAQ: AREB) announces that American Rebel Light Beer 16 oz. Tall Boys were featured throughout the grand opening weekend at Tootsie’s Orchid Lounge Panama City Beach (PCB). The world-famous Nashville honky-tonk that helped launch the careers of country music legends has now opened one of the most anticipated live-entertainment destinations in the Southeast — and American Rebel Light Beer was there from night one.

Built on the legendary grounds of the former Spinnaker Beach Club, the new Tootsie’s PCB opened May 1–3, 2026, unveiling a massive multi-story beachfront complex with three levels of live music, expansive indoor-outdoor spaces, and direct Gulf views. From the moment the doors opened, American Rebel Light Beer — America’s Patriotic, God-Fearing, Constitution-Loving, National Anthem-Singing, Stand-Your-Ground Beer — was being served in iconic Tall Boy cans to packed crowds celebrating on the Florida Panhandle. The placement was supported by Goldring Gulf Distributing Company, American Rebel’s Northwest Florida distributor covering 10 counties and a key driver of the brand’s accelerating Florida momentum.

After a successful 16-year run at Pier Park, Tootsie’s has expanded directly onto the Gulf, bringing bigger stages, bigger acts, and a larger-than-life honky-tonk experience to Panama City Beach. Carrying the iconic orchid-purple identity of the Nashville original, Tootsie’s PCB brings the same energy that once fueled the careers of Waylon Jennings, Patsy Cline, Kris Kristofferson, Dolly Parton, and Willie Nelson — now reimagined for a new generation on the Florida coast. The venue delivers live music seven days a week, from acoustic afternoons to full-band nights, with grand-opening weekend performances by Randy Houser and Jamey Johnson. Family-friendly until 8 p.m. and 21+ after dark, Tootsie’s PCB is built for high-energy nights, cold beer, and unforgettable music.

“I’m an American and have always considered myself a rebel, so carrying American Rebel Beer was a no-brainer,” said Tristan Smith, Chief of Operations for Tootsie’s. “Andy and the American Rebel team are incredibly personable and always down to hang out and have a beer. I’m grateful for the partnership and friendship we’ve built.”

“This is a watershed moment for American Rebel Light Beer,” said Andy Ross, CEO of American Rebel Holdings, Inc. “Tootsie’s PCB is a world-class beachfront entertainment destination, and having Rebel Light as the beer of choice from day one is exactly the kind of high-visibility, high-volume placement that moves the needle for our investors and accelerates our Florida growth story. When Tootsie’s first brought us into Broadway in Nashville, it launched us. Now, with Tootsie’s PCB roaring open, we’re planting that flag in the sand — and the whole Gulf Coast is watching. Our sales in Florida are exploding. If you’re a retailer, bar owner, or distributor and you haven’t made the call yet — now is the time. Rebel Up!”

“Tootsie’s Panama City Beach gives American Rebel Light Beer placement in one of the most dynamic entertainment venues in the Southeast,” said Todd Porter, President of American Rebel Beverages. “Opening weekend proved that Rebel Light fits naturally at Tootsie’s PCB. This strengthens our Florida footprint and reinforces the momentum we’re building with Goldring Gulf Distributing Company, our trusted partner in the Panhandle and a major force behind our early success in the state.”

The story of Tootsie’s began in 1960, when Hattie Louise “Tootsie” Bess transformed a humble Nashville bar into a sanctuary for rising country stars. In 1992, Nashville businessman Steve Smith reinvested in the venue, helping fuel the revitalization of downtown Nashville. Today, under the leadership of Steve Smith, Jonathan Scott, and Tristan Smith, Tootsie’s continues to expand its legacy — with the Panama City Beach location representing its most ambitious chapter yet.

If you love the USA, great music, and a cold, crisp beer on a hot Florida day — Tootsie’s PCB is the place to be. Put an American Rebel Light Beer Tall Boy in your hand and celebrate freedom, music, and the American spirit. American Rebel Light Beer — America’s Patriotic, God-Fearing, Constitution-Loving, National Anthem-Singing, Stand-Your-Ground Beer — is now available at Tootsie’s PCB, the original Tootsie’s Orchid Lounge in Nashville, and select retailers across Florida and 18 states nationwide. Goldring Gulf Distributing Company distributes American Rebel Light across 10 Northwest Florida counties and the entire state of Alabama, which we will be launching very soon.

Born from the soul of one of America’s most legendary honky-tonks, Tootsie’s Orchid Lounge Panama City Beach brings the spirit of Nashville’s iconic Broadway straight to the white sands of the Florida Panhandle. The 30,000-square-foot beachfront destination delivers live music from open to close, with a family-friendly atmosphere until 8 p.m. and a high-energy 21+ experience after dark. With multiple stages, outdoor seating, a full kitchen, and the unmistakable orchid-purple identity, Tootsie’s PCB is where country music culture meets beach freedom. More information: tootsiesflorida.com or @tootsiespcb.

American Rebel Light Beer is a premium domestic light lager crafted for patriots who want crisp, clean, full-flavor refreshment with a lighter feel. Anchored by its signature brand statement — “America’s Patriotic, God-Fearing, Constitution-Loving, National Anthem-Singing, Stand-Your-Ground Beer” — Rebel Light delivers 110 calories, 4g carbs, 4.2% ABV, and a 100% all-malt recipe with no adjuncts. Brewed in La Crosse, Wisconsin by City Brewing Company in partnership with AlcSource, American Rebel Light Beer is distributed in 18 states and continues to expand nationwide through a distributor-first growth strategy.

Retail & Distribution Inquiries:

Todd Porter, President, American Rebel Beverages

[email protected]

American Rebel Holdings, Inc. (NASDAQ: AREB) is a diversified patriotic lifestyle company founded by CEO Andy Ross. The Company markets branded safes, personal security products, apparel, accessories, and American Rebel Light Beer. Through its distributor-first strategy, American Rebel continues to build momentum as America’s Patriotic Brand. More information: americanrebelbeer.com and americanrebel.com.

Investor Contact: [email protected]

Forward-Looking Statements

This press release contains “forward-looking statements” within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended, including statements made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. Forward-looking statements are statements that are not historical facts and are generally identified by the use of words and phrases such as “anticipate,” “believe,” “continue,” “could,” “estimate,” “expect,” “intend,” “likely,” “may,” “plan,” “potential,” “predict,” “project,” “seek,” “should,” “target,” “will,” “would,” and similar expressions, or the negative of such terms.

In this press release, forward-looking statements include, but are not limited to, statements regarding: the anticipated commercial benefits and revenue impact of American Rebel Light Beer’s placement at Tootsie’s Orchid Lounge Panama City Beach (“Tootsie’s PCB”); the expectation that the Tootsie’s PCB placement will drive reorders, long-term account retention, or sustained sales volume at this or any other venue; the Company’s assertions regarding accelerating sales momentum, distribution expansion, and market penetration across Florida and other states; the projected ability of American Rebel Light Beer’s placement at Tootsie’s PCB to generate additional placements, distribution agreements, or retail partnerships with other on-premise accounts, grocery stores, convenience stores, or national chains; expectations regarding the growth trajectory of American Rebel Light Beer within the beverage alcohol industry; statements regarding the commercial significance of the Tootsie’s PCB grand opening and its effect on the Company’s brand awareness, consumer demand, or investor interest; and any statements regarding the Company’s financial condition, results of operations, liquidity, business strategy, distribution-first growth model, or future prospects.

Important Cautionary Notice Regarding Initial Placements

Investors and prospective investors are specifically cautioned that an initial on-premise placement, including the placement of American Rebel Light Beer at Tootsie’s PCB announced in this press release, is not a guarantee of future reorders, continued account activity, long-term commercial success, or revenue generation. Initial placements in bars, restaurants, entertainment venues, and similar on-premise accounts are subject to discretionary purchasing decisions by venue operators and are not governed by long-term supply contracts or minimum purchase obligations unless otherwise specified. Venue operators retain full discretion to modify, reduce, or discontinue product offerings at any time and for any reason, including changes in consumer preference, product performance, competition from other brands, pricing pressures, distributor relationships, operational changes, or shifts in venue programming and customer demographics. The fact that American Rebel Light Beer was available at Tootsie’s PCB during its grand opening weekend (May 1–3, 2026) does not constitute a representation or warranty that the product will continue to be offered, reordered, or prominently featured at the venue on an ongoing basis.

Similarly, the Company’s placement at Tootsie’s PCB does not guarantee similar placements at other venues, nor does it ensure the expansion of the Company’s on-premise footprint in Florida or any other market. Brand recognition, venue traffic, event attendance, and consumer consumption at entertainment venues are subject to significant variability based on factors outside the Company’s control, including weather, seasonal tourism patterns along the Gulf Coast, economic conditions affecting consumer discretionary spending, competitive product introductions, changes in entertainment programming, and the overall success of Tootsie’s PCB as a business operation.

Risk Factors

The forward-looking statements in this press release are subject to a number of known and unknown risks, uncertainties, and assumptions that could cause actual results to differ materially from those expressed or implied, including without limitation:

• Distribution and Reorder Risk: The Company’s relationship with Goldring Gulf Distributing Company and its ability to maintain and expand distribution in Northwest Florida and other markets is subject to distributor performance, competitive priorities, and the terms of distribution agreements. There is no assurance that existing distribution arrangements will continue or that new distribution agreements will be established on favorable terms or at all.

• On-Premise Account Retention Risk: Initial beverage placements at high-profile entertainment venues such as Tootsie’s PCB are subject to reorder risk. Consumer trial at a grand opening event does not assure sustained consumer demand, repeat purchases, or account loyalty. Venue operators may at any time elect to replace, reduce, or discontinue American Rebel Light Beer in favor of competing products.

• Brand and Market Acceptance Risk: The Company’s ability to build and sustain consumer demand for American Rebel Light Beer in a highly competitive domestic light lager category — dominated by substantially larger and better-capitalized competitors — is uncertain. Consumer preferences in the beverage alcohol industry are subject to rapid change, and there is no guarantee that American Rebel Light Beer’s brand positioning as “America’s Patriotic Beer” will resonate with sufficient consumer breadth to achieve the Company’s commercial objectives.

• Florida Market and Geographic Risk: Statements regarding “exploding” sales in Florida reflect management’s current assessment of early-stage market activity and should not be interpreted as a representation of sustained or material revenue growth. Florida sales performance is subject to seasonal variability, tourism fluctuation, competitive dynamics, and the operational performance of retail and on-premise accounts in the region.

• Revenue and Financial Performance Risk: Initial placements, brand partnerships, and on-premise activations announced in press releases are marketing and distribution milestones that do not, by themselves, constitute material revenue events. The Company’s financial results will depend on its ability to convert initial placements into recurring sales volume at scale across a sufficient number of accounts and markets. There is no assurance that the Company’s current placement activity will result in the revenue levels, market share gains, or profitability necessary to sustain or improve the Company’s financial condition.

• Going Concern and Capital Risk: Investors should review the Company’s most recent filings with the U.S. Securities and Exchange Commission (“SEC”), including its Annual Report on Form 10-K and any subsequent Quarterly Reports on Form 10-Q, for disclosure regarding the Company’s financial condition, liquidity, going concern considerations, and risk factors that could materially affect its ability to execute on its stated business strategy.

• NASDAQ Listing Risk: American Rebel Holdings, Inc. common stock is listed on the NASDAQ Capital Market under the ticker symbol “AREB.” There is no guarantee that the Company will continue to satisfy NASDAQ listing standards. Failure to maintain compliance with listing requirements could adversely affect the trading price, liquidity, and market perception of the Company’s securities.

• Partnership and Venue Operational Risk: The commercial success of the Tootsie’s PCB placement is directly tied to the operational success, customer traffic, and business continuity of Tootsie’s Orchid Lounge Panama City Beach. Any adverse development affecting Tootsie’s PCB — including but not limited to changes in ownership, venue operating challenges, natural disasters, regulatory issues, or a decline in venue traffic — could reduce or eliminate the commercial benefit of this placement to the Company.

• Competitive Risk: The domestic light beer market is highly competitive. American Rebel Light Beer competes against established national brands with significantly greater financial resources, distribution networks, marketing budgets, brand recognition, and shelf presence. There is no assurance that American Rebel Light Beer will be able to compete effectively against such competitors or achieve the market penetration necessary to generate material revenue.

• Consumer and Cultural Risk: The Company’s brand identity is tied to patriotic values and conservative cultural positioning. While this positioning differentiates the brand in certain markets, it may limit the brand’s appeal in other demographic and geographic markets and could expose the Company to reputational risks associated with shifts in the political or cultural environment.

No Obligation to Update

Forward-looking statements speak only as of the date on which they are made. American Rebel Holdings, Inc. undertakes no obligation to publicly update or revise any forward-looking statement — whether as a result of new information, future developments, changes in circumstances, or otherwise — except as required by applicable law or the rules and regulations of the SEC. Readers are cautioned not to place undue reliance on forward-looking statements, which are inherently uncertain and subject to change.

Additional Information

Investors are encouraged to carefully review all filings made by American Rebel Holdings, Inc. with the SEC, including the Company’s most recent Annual Report on Form 10-K, Quarterly Reports on Form 10-Q, and Current Reports on Form 8-K, which contain important information regarding the Company’s business, financial condition, results of operations, and risk factors. Copies of all SEC filings are available free of charge on the SEC’s website at www.sec.gov and through the Company’s investor relations page.

This press release shall not constitute an offer to sell or the solicitation of an offer to buy any securities of the Company, nor shall it constitute an offer, solicitation, or sale in any jurisdiction in which such offer, solicitation, or sale would be unlawful prior to registration or qualification under the securities laws of any such jurisdiction.

SOURCE: American Rebel Holdings, Inc.