• BevNET
  • Nosh
  • Taste Radio
  • Nombase
BevNET CPG Media Logo
User Avatar

Subscription:

Sign Out Manage Account
User Avatar

Subscription:

Sign Out Manage Account
Login Become an Insider

Features

  • Brewbound Live
  • Jobs
  • Beyond Beer
  • Big Beer
  • Craft
  • Distribution
  • Data
  • M&A
  • New Products
  • People Moves
  • Podcast
  • Voices
  • PR
    back
    • Beer Companies
    • Supplier & Service Provider
  • Supplier News

Resources

  • Videos
    back
    • Brewbound Live Replay
      Replay Strategic Business Presentations
    • All Videos
  • Newsletter
    back
    • View Archive
    • Free Sign Up
  • Submit
    back
    • Submit News
    • Submit Beer Event
  • Directories
    back
    • Brewery Database
    • Marketplace
    • Nombase CPG Directory
    • Brewbound Awards
    • Supplier & Services Guide
  • About
    back
    • Media Kit & Advertising
    • About Brewbound
    • Contact Us
    • Team
    • Charter Members

Account

Login
  • Settings
Become an Insider
  • 2025 Awards
  • Brewbound Live 2026
  • Jobs
  • Podcast
  • Data
  • M&A
  • Newsletter
  • PR
  • Submit News
BrewboundPress Releases

Former NFL Safety Micah Hyde Expands Hyde’s Hail Mary with Two New Flavor Launches: Orange Shandy and Ginger Shandy

info_outline PRESS RELEASE posted by Hyde's Hail Mary

Apr. 13, 2026 at 4:19 pm

X LinkedIn Reddit Facebook Email
Report Press Release
hempfootballmicah hydebeverageBuffaloalcohol alternativeathlete foundedNFLformer NFL playerathlete entrepreneur
Non-Alcoholic BeveragesCannabis BeveragesBeer Companies
  • image-01

BUFFALO, NY / Nationwide Hyde’s Hail Mary, the hemp-infused social beverage founded by former NFL safety Micah Hyde, is expanding its lineup with the release of two highly anticipated new flavors: Orange Shandy and Ginger Shandy.

Known for blending football culture, community, and a smarter way to socialize, Hyde’s Hail Mary continues to build momentum as one of the most exciting emerging names in the hemp beverage space. The new flavors join fan favorites Lemon Shandy and Apple Shandy, giving consumers more ways to enjoy the brand’s signature balanced cannabinoid blend.

Crafted with 5mg THC, 5mg CBD, and 5mg CBG, Hyde’s Hail Mary is designed for adults looking for a modern alternative to alcohol—one that keeps you social, clear-headed, and ready for the next day.

Meet the New Additions:

Orange Shandy: Bright, juicy orange flavor with a smooth citrus finish. Built for sunny afternoons, game days, and good company.

Ginger Shandy: A bold twist on ginger fizz with a crisp, refreshing finish and bright kick. Made for lively conversations, late nights, and celebratory pours.

Founded by Micah Hyde

After years competing at the highest level, Micah Hyde wanted something different for social occasions: a beverage that felt familiar, tasted great, and aligned with a lifestyle focused on clarity, connection, and intention.

“Hyde’s Hail Mary is about creating better moments,” said Hyde. “We wanted something people could enjoy with friends, celebrate with, and still feel great the next day. These new flavors are a big step forward for the brand.”

Momentum Building Nationwide

As consumer demand grows for functional and low-dose cannabis beverages, Hyde’s Hail Mary is quickly gaining attention for its authentic, athlete-founded story, premium branding, and approachable flavor profiles.

Retailers, distributors, hospitality groups, and media outlets are encouraged to connect as Hyde’s Hail Mary continues its national expansion.

Availability

Orange Shandy and Ginger Shandy will be available this week.

Media + Partnership Inquiries

Destiny Muñoz-Semple: Marketing Director

About Hyde’s Hail Mary

Hyde’s Hail Mary is a hemp-infused beverage brand founded by former NFL safety Micah Hyde. Born in Buffalo, built for modern social occasions, the brand combines sports culture, premium flavor, and a balanced cannabinoid blend to redefine the way people drink.

For More Information:
Learn More

Brewbound Insider

Stay Informed, Stay Competitive

Unlock the articles, expert interviews, and data reports that power the beer and beyond industry. Join our community and stay ahead with exclusive insights from Brewbound.

Get Started

Already an Insider? Log In

Explore the Nombase CPG Database

Head to Nombase to learn more about the tagged companies and their offerings.

  • Hyde's Hail Mary
    Hyde's Hail MaryCPG Companies
    External Link Icon
    View on Nombase

Industry Marketplace

Contract Brewing Available

Contract Brewing Available

  • View All
  • Post a Listing

Latest News

Joel Gott Wines Bets on an Electrolyte-Infused Spritz for Its RTD Debut

Joel Gott Wines Bets on an Electrolyte-Infused Spritz for Its RTD Debut

James Watt Makes Another Bid to Buy BrewDog, Sends Offer to Tilray

James Watt Makes Another Bid to Buy BrewDog, Sends Offer to Tilray

SPONSORED POST
What Suppliers Need to Know as Distributor Consolidation Reshapes the Middle Tier

What Suppliers Need to Know as Distributor Consolidation Reshapes the Middle Tier

Featured Jobs

Production Brewer - Manhattan Project Beer Co

Production Brewer - Manhattan Project Beer Co

Brewer - Shift Brewer - Urban Roots Brewing

Brewer - Shift Brewer - Urban Roots Brewing

Accounting Manager - Marble Brewery

Accounting Manager - Marble Brewery

Los Angeles Field Sales Representative - Allagash Brewing Company

Los Angeles Field Sales Representative - Allaga...

Packaging lead - Mountains Walking Brewery/New Hokkaido Bevco

Packaging lead - Mountains Walking Brewery/New ...

Part-Time Account Scout / Brand Ambassador - Equilibrium Brewery

Part-Time Account Scout / Brand Ambassador - Eq...

  • View All Jobs
  • Post a Job

Additional News

In Rebrand, Free Spirits Ditches The Wellness Pitch For Cocktail Culture

In Rebrand, Free Spirits Ditches The Wellness Pitch For Cocktail Culture

July 4 Lift Still Leaves Bev-Alc Sales in the Red, per NIQ Weekly Scans

July 4 Lift Still Leaves Bev-Alc Sales in the Red, per NIQ Weekly Scans

Inflation Continues to Outpace Bev-Alc CPI in June; Beer Prices +3.1% at Home and Away

Inflation Continues to Outpace Bev-Alc CPI in June; Beer Prices +3.1% at Home and Away

Brown-Forman CEO Lawson Whiting To Retire

Brown-Forman CEO Lawson Whiting To Retire

Jobs in the Beer Industry

  1. Facilities Manager - Trillium - Trillium
  2. Packaging Operator - Industrial Arts Brewing Company - Industrial Arts Brewing Company
  3. Brewer - Malibu Brewing Company - Malibu Brewing Company
  4. Part-Time Account Scout / Brand Ambassador - Equilibrium Brewery - Equilibrium Brewery
  5. Los Angeles Field Sales Representative - Allagash Brewing Company - Allagash Brewing Company
  6. von Trapp Brewery Cellar Person - von Trapp Brewery - von Trapp Brewery
  7. National Sales Director - Allagash Brewing Company - Allagash Brewing Company
  • View All Jobs
  • Post a Job

Promoted PR Posts

GOOD LIAR Non-Alcoholic Beer Continues Expansion to Whole Foods & Giant Eagle Market District

GOOD LIAR Non-Alcoholic Beer Continues Expansion to Whole Foods & Giant Eagle Market District

PopSips Expands Its Spiked Prebiotic Soda Into 2,000 Target, Walmart, Kroger, Safeway, and Sprouts Stores

PopSips Expands Its Spiked Prebiotic Soda Into 2,000 Target, Walmart, Kroger, Safeway, and Sprouts Stores

Celebrate and Support Tennessee State Parks with Beer

Celebrate and Support Tennessee State Parks with Beer

Hummingbirds Launches Offers, Connecting Creator-Powered Discovery to Verified In-Store Purchases

Hummingbirds Launches Offers, Connecting Creator-Powered Discovery to Verified In-Store Purchases

Founder Warren Ezra Achieves Amazon #1 Best Seller Status with New CPG Founder Book

Founder Warren Ezra Achieves Amazon #1 Best Seller Status with New CPG Founder Book

Revello Modern Mixers Launches Across Florida with Southern Glazer’s, Introducing a New Standard for Mixers

Revello Modern Mixers Launches Across Florida with Southern Glazer’s, Introducing a New Standard for Mixers

  • View All
  • Post a PR

Recent Articles

  • Newswire
  • Features
  • Spirits
  1. MadTree Has Launched the Most Cincinnati Thing You Can Buy This Summer — a Boatload of Sway
  2. Andy Rieger, President of J. Rieger & Co., Elected to National Board of American Craft Spirits Association
  3. Burke Distributing Renews Partnership with Provi, Pairing More Than 90 Years of Service with Modern Digital Commerce
  4. Premium Japanese Lager Orion Launches Exclusively into Waitrose
  5. A New 'Vue' Emerges in the Southington, Connecticut Beer Scene
  1. Joel Gott Wines Bets on an Electrolyte-Infused Spritz for Its RTD Debut
  2. James Watt Makes Another Bid to Buy BrewDog, Sends Offer to Tilray
  3. Finding Opportunity in a Shifting On-Premise Market – NIQ July 2026
  4. In Rebrand, Free Spirits Ditches The Wellness Pitch For Cocktail Culture
  5. July 4 Lift Still Leaves Bev-Alc Sales in the Red, per NIQ Weekly Scans
  1. Joel Gott Wines, Powerhouse Producer of Affordable Wines, Turns To RTDs
  2. In Rebrand, Free Spirits Ditches The Wellness Pitch For Cocktail Culture
  3. Brown-Forman CEO Lawson Whiting to Retire as Successor Search Begins
  4. As Uncle Nearest Sale Nears, Receiver Alleges Lender Ignored ‘Red Flags’
  5. Spirits Distribution: RNDC Fallout Squeezes Suppliers; SGWS Cuts Jobs; Suppliers Jump to Reyes
  6. Southern Glazer’s to Cut 1% of Workforce in Digital Sales Shift
  7. Sazerac Moves Spirits, RTD Portfolio to Reyes in Colorado
  • View All
  • Submit News

Brewbound

Contact

  • Advertise with Brewbound
  • Submit News
  • Submit a Beer Event
  • Post a Job Listing
  • Contact Us

Follow

  • Newsletter
  • Facebook
  • Twitter
  • Instagram
  • Youtube

Resources

  • About Brewbound
  • BevNET.com
  • Taste Radio Podcast
  • BevNET Magazine
  • NOSH
  • Nombase

Navigate

  • News
  • Events
  • Breweries
  • Craft Beer Jobs
  • Craft Beer Events Calendar
  • Industry Marketplace
  • Videos
BevNET CPG Media Logo

Brewbound is a part of BevNET CPG Media. All rights reserved (Terms & Privacy Policy) © 2016 - 2026.

  • BevNET
  • Nosh
  • Brewbound
  • Taste Radio
  • Nombase
An error has occurred. This application may no longer respond until reloaded. Reload 🗙