Skip to main content
  • BevNET
  • Nosh
  • Taste Radio
  • Nombase
  • CPG Jobs
  • Ask AI
  • Newsletter
  • Join Slack
  • Podcasts
BevNET CPG Media Logo
User Avatar

Subscription:

Sign Out Manage Account
User Avatar

Subscription:

Sign Out Manage Account
Login Become an Insider

Search across the BevNET CPG Media network including BevNET, Nosh, Brewbound, Taste Radio, Nombase and CPG Jobs.

Results open on cpgmedia.com

Features

  • Brewbound Live: Dec. 9+10
  • Award Nominations
  • Jobs
  • Beyond Beer
  • Big Beer
  • Craft
  • Distribution
  • Data
  • M&A
  • New Products
  • People Moves
  • Podcast
  • Voices
  • PR
    back
    • Beer Companies
    • Supplier & Service Provider
  • Supplier News

Resources

  • Videos
    back
    • Brewbound Live Replay
      Replay Strategic Business Presentations
    • All Videos
  • Newsletter
    back
    • Free Sign Up
    • View Archive
  • Submit
    back
    • Submit News
    • Brewbound 2026 Awards
      Submit Your Nominations
    • Annual CPG Awards
      Submit Your Nominations
    • Submit Beer Event
  • Directories
    back
    • Brewery Database
    • Marketplace
    • Nombase CPG Directory
    • Brewbound Awards
    • Supplier & Services Guide
  • About
    back
    • Media Kit & Advertising
    • About Brewbound
    • Contact Us
    • Team
    • Charter Members

Account

Login
  • Settings
Become an Insider
  • Brewbound Live: Dec. 9+10
  • Jobs
  • Podcast
  • Data
  • M&A
  • Newsletter
  • PR
  • Submit News
  • 2026 Awards
BrewboundPress Releases

Former NFL Safety Micah Hyde Expands Hyde’s Hail Mary with Two New Flavor Launches: Orange Shandy and Ginger Shandy

PRESS RELEASE posted by Hyde's Hail Mary

Apr. 13, 2026 at 4:19 pm

XLinkedInRedditFacebookEmail
Report Press Release
hempfootballmicah hydebeverageBuffaloalcohol alternativeathlete foundedNFLformer NFL playerathlete entrepreneur
Non-Alcoholic BeveragesCannabis BeveragesBeer Companies
  • image-01

BUFFALO, NY / Nationwide Hyde’s Hail Mary, the hemp-infused social beverage founded by former NFL safety Micah Hyde, is expanding its lineup with the release of two highly anticipated new flavors: Orange Shandy and Ginger Shandy.

Known for blending football culture, community, and a smarter way to socialize, Hyde’s Hail Mary continues to build momentum as one of the most exciting emerging names in the hemp beverage space. The new flavors join fan favorites Lemon Shandy and Apple Shandy, giving consumers more ways to enjoy the brand’s signature balanced cannabinoid blend.

Crafted with 5mg THC, 5mg CBD, and 5mg CBG, Hyde’s Hail Mary is designed for adults looking for a modern alternative to alcohol—one that keeps you social, clear-headed, and ready for the next day.

Meet the New Additions:

Orange Shandy: Bright, juicy orange flavor with a smooth citrus finish. Built for sunny afternoons, game days, and good company.

Ginger Shandy: A bold twist on ginger fizz with a crisp, refreshing finish and bright kick. Made for lively conversations, late nights, and celebratory pours.

Founded by Micah Hyde

After years competing at the highest level, Micah Hyde wanted something different for social occasions: a beverage that felt familiar, tasted great, and aligned with a lifestyle focused on clarity, connection, and intention.

“Hyde’s Hail Mary is about creating better moments,” said Hyde. “We wanted something people could enjoy with friends, celebrate with, and still feel great the next day. These new flavors are a big step forward for the brand.”

Momentum Building Nationwide

As consumer demand grows for functional and low-dose cannabis beverages, Hyde’s Hail Mary is quickly gaining attention for its authentic, athlete-founded story, premium branding, and approachable flavor profiles.

Retailers, distributors, hospitality groups, and media outlets are encouraged to connect as Hyde’s Hail Mary continues its national expansion.

Availability

Orange Shandy and Ginger Shandy will be available this week.

Media + Partnership Inquiries

Destiny Muñoz-Semple: Marketing Director

About Hyde’s Hail Mary

Hyde’s Hail Mary is a hemp-infused beverage brand founded by former NFL safety Micah Hyde. Born in Buffalo, built for modern social occasions, the brand combines sports culture, premium flavor, and a balanced cannabinoid blend to redefine the way people drink.

For More Information:
Learn More

Brewbound Insider

Stay Informed. Stay Competitive.

Become an Insider to unlock exclusive reporting, data, education, and industry exposure for beer & brewery leaders.

Industry Analysis

Context behind the headlines

Data & Reports

Category performance & trends

On-Demand Education

Expert-led video courses

Get Insider Access

Already an Insider? Log In

Explore the Nombase CPG Database

Head to Nombase to learn more about the tagged companies and their offerings.

  • Hyde's Hail Mary
    Hyde's Hail MaryCPG Companies
    External Link Icon
    View on Nombase

Industry Marketplace

Contract Manufacturing & Packaging Services - Portland, Maine Area

Contract Manufacturing & Packaging Services - Port...

  • View All
  • Post a Listing

Latest News

Stone Co-Founders Greg Koch and Steve Wagner to Take Over Former Escondido Location, Open Independent Restaurant

Stone Co-Founders Greg Koch and Steve Wagner to Take Over Former Escondido Location, Open Independent Restaurant

Bev-Alc Increases Trail Overall Inflation in September CPI as Gas Prices Surge

Bev-Alc Increases Trail Overall Inflation in September CPI as Gas Prices Surge

SPONSORED POST
Hop Water: What Breweries Should Consider Before Scaling Up

Hop Water: What Breweries Should Consider Before Scaling Up

Featured Jobs

Packaging Technician - Icicle Brewing Company

Packaging Technician - Icicle Brewing Company

Malt RTD Commercial Sales Manager - Hive

Malt RTD Commercial Sales Manager - Hive

Packaging Specialist - Cerebral Brewing

Packaging Specialist - Cerebral Brewing

Territory Sales Manager  - Deschutes Brewery

Territory Sales Manager - Deschutes Brewery

Assistant Cidermaker - Yonder Cider Co.

Assistant Cidermaker - Yonder Cider Co.

Cellar Operator - Craftsmith Beverage

Cellar Operator - Craftsmith Beverage

  • View All Jobs
  • Post a Job

Additional News

Bars and Browsers Are Driving Adult Non-Alc’s Growth

Bars and Browsers Are Driving Adult Non-Alc’s Growth

Beer Needs an Early Holiday Boost to Meet 2026 Projection, per Latest Circana Weekly Scans

Beer Needs an Early Holiday Boost to Meet 2026 Projection, per Latest Circana Weekly Scans

RNDC’s Remaining Michigan Operations Find New Ownership, Pending Court Approval

RNDC’s Remaining Michigan Operations Find New Ownership, Pending Court Approval

TailGate Brewing Acquires Yazoo’s Madison Brewery; Yazoo Production to Continue

TailGate Brewing Acquires Yazoo’s Madison Brewery; Yazoo Production to Continue

Jobs in the Beer Industry

  1. Brewer/Cellar Person - Fremont Brewing - Fremont Brewing
  2. Territory Sales Manager - Deschutes Brewery - Deschutes Brewery
  3. Cellar Person - Wayfinder Beer - Wayfinder Beer
  4. Shift Brewer - Paradox Brewery - Paradox Brewery
  5. Experienced Packaging Operator - Aumakua Holdings - Aumakua Holdings
  6. On-Premise Sales Rep - Alamo Beer Company - Alamo Beer Company
  7. Cellar Operator - Hendler Family Brewing Company - Hendler Family Brewing Company
  • View All Jobs
  • Post a Job

Promoted PR Posts

Meet RAB MAX: Real American Beer Enters High ABV With 8% Flavored Beer Line

Meet RAB MAX: Real American Beer Enters High ABV With 8% Flavored Beer Line

Spiritless Refounds Brand With National Total Wine Expansion and New Non-Alcoholic Espresso Martini

Spiritless Refounds Brand With National Total Wine Expansion and New Non-Alcoholic Espresso Martini

Newtopia Cyder Announces Exclusive Nine-State East Coast Distribution Partnership with Champion Distribution Group

Newtopia Cyder Announces Exclusive Nine-State East Coast Distribution Partnership with Champion Distribution Group

Asterisk Imports Launches, Secures Exclusive U.S. Rights to Belgium's Kasteel Beer Portfolio

Asterisk Imports Launches, Secures Exclusive U.S. Rights to Belgium's Kasteel Beer Portfolio

Skip Shapiro Enterprises Surpasses One Billion Beverage Containers Recycled

Skip Shapiro Enterprises Surpasses One Billion Beverage Containers Recycled

DESTIHL Launches Normal Beer, an All-Malt American Light Lager, This September

DESTIHL Launches Normal Beer, an All-Malt American Light Lager, This September

  • View All
  • Post a PR

Recent Articles

  • Newswire
  • Features
  • Spirits
  1. 2 Towns Ciderhouse Wins Two Medals in Most-Entered Cider Category at 2026 Great American Beer Festival
  2. Von Ebert Brewing Expands N. Miss. Location Hours for NFL Sunday Games, Opens at 10 a.m.
  3. Oregon Breweries, Cideries Take Home 35 Medals at Great American Beer Festival, Third Most in the Country
  4. The 5th Ingredient Launches Beer30 Insights, the First AI-Powered Intelligence Tool for Craft Breweries
  5. Total Beverage Solution Appointed Exclusive US Importer of Sullivan's Brewing Company
  1. Stone Co-Founders Greg Koch and Steve Wagner to Take Over Former Escondido Location, Open Independent Restaurant
  2. Bev-Alc Increases Trail Overall Inflation in September CPI as Gas Prices Surge
  3. New NBWA Chair: Beer Remains the Trump Card, But Distributors Need the ‘Whole Deck’
  4. Bars and Browsers Are Driving Adult Non-Alc’s Growth
  5. Beer Needs an Early Holiday Boost to Meet 2026 Projection, per Latest Circana Weekly Scans
  1. Adult Non-Alc’s Fastest-Growing Dollars are Coming From Bars and Browsers
  2. White Claw Maker Targets Super Lyte, SpikedAde With RefreshAde
  3. Carbliss Takes Its Zero-Sugar Playbook Into 12% ABV Cocktails
  4. Kamoti Targets Gen Z With Bottled Green Tea Shots
  5. Why Constellation Is Betting on SpikedAde to ‘Flex Its Muscle’
  6. Constellation Brands Acquires SpikedAde in $75M Deal
  7. Craft Distillery Closures Outpace Openings, Says ACSA Report
  • View All
  • Submit News

Brewbound

Contact

  • Advertise with Brewbound
  • Submit News
  • Submit a Beer Event
  • Post a Job Listing
  • Contact Us

Follow

  • Newsletter
  • Facebook
  • Twitter
  • Instagram
  • Youtube

Resources

  • About Brewbound
  • BevNET.com
  • Taste Radio Podcast
  • BevNET Magazine
  • NOSH
  • Nombase

Navigate

  • News
  • Events
  • Breweries
  • Craft Beer Jobs
  • Craft Beer Events Calendar
  • Industry Marketplace
  • Videos
BevNET CPG Media Logo

Brewbound is a part of BevNET CPG Media. All rights reserved (Terms & Privacy Policy) © 2016 - 2026.

Contact Us
  • BevNET
  • Nosh
  • Brewbound
  • Taste Radio
  • Nombase