Sunrise Beverages Appoints New Sales Director

Sunrise Beverages has welcomed the appointment of a new Sales Director to lead it through a transformative chapter targeting accelerated growth.

Over the last four years Sunrise Beverages has focused on the acquisition of a number of authentic premium beer brands. Now, the appointment of Jerry Shedden provides a lead for its commercial future, with an aim of driving growth through an integrated portfolio sales perspective.

Jerry Shedden brings with him almost 20 years of director-level experience in FMCG, as well as an in-depth knowledge of the drinks industry and hospitality sector from a background that includes roles at AB InBev, Bacardi, Heineken, Brewdog and Asahi.

"We are incredibly excited to welcome Jerry to Sunrise and feel honoured to have attracted someone with such a wealth of experience in the drinks sector. With the integration of our business complete and solid foundations now in place, we are building on our 2025 success to drive accelerated growth through offering customers a differentiated brand portfolio and exceptional service." explains Cigdem Kurtulus, Chief Commercial Officer at Sunrise Beverages.

Sunrise is on a mission to be the most successful independent beverage company in the UK and has continued to invest heavily into its brands over recent years, despite increasing challenges across the industry.