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BrewboundPress Releases

Inaugural Beers of Christmas Advent Calendar Brings Holiday Cheer from 3 Sheeps Brewing of Sheboygan, Wis.

info_outline PRESS RELEASE posted by 3 Sheeps Brewing of Sheboygan, Wisconsin

Nov. 13, 2025 at 1:48 pm

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Limited Edition Advent Calendars and Black Friday Beers Available Exclusively at the Sheboygan Taproom Starting Black Friday

SHEBOYGAN, Wis. — Oh Christmas beer, Oh Christmas beer, How tasty are thy flavors! For the first time, 3 Sheeps Brewing has created a Beers of Christmas advent calendar. Each box features a surprise mix of 12 beers — four barrel-aged, four core favorites, and four limited releases — for $65. Only 100 calendars will be available, making them the perfect gift for beer lovers, a fun way to treat yourself, or an excuse to share a festive tasting with friends. Sales begin at 11am on Black Friday, November 28, exclusively at the 3 Sheeps Taproom.

"There's always a special kind of energy in our community around the holidays. People are gathering, celebrating, and looking for ways to make the season memorable. For us, the holidays have always been about sharing something you love with the people you care about," said Grant Pauly, founder and brewmaster of 3 Sheeps Brewing. "Our 12 Beers of Christmas calendar is a way for us to be part of those moments—whether it's a quiet evening at home, a shared tasting with friends, or the perfect gift for someone who's notoriously hard to shop for. It's about creating small moments of joy throughout the season, one beer at a time."

Black Friday @ 3 Sheeps Brewing - Beers of Christmas Advent Calendar Launch and Holiday Market

Date: Friday, November 28

Time: 11am-11pm

Location: 3 Sheeps Taproom in 1837 North Ave., Sheboygan, Wis.

- Black Friday Beer Releases

- Holiday Market (11am to 5pm Friday, 11/28 and Saturday, 11/29)

- Merchandise Discounts

BLACK FRIDAY BEER RELEASES - Releasing Black Friday, 11/28 | Starting at 11am @ Sheboygan Taproom

- The Wolf: 18-Year Elijah Craig - Aged in one of the oldest and most coveted of all Kentucky Bourbon Barrels, this Wolf variant is rich, complex, and perfectly boozy. Truly one of our favorite Wolves ever.

- The Wolf: Vanilla, Cocoa Nibs, and Coconut - This Wolf variant is roasty, chocolatey, and insanely smooth. A touch of vanilla brings out the natural caramel and decadence of the bourbon barrel.

The 3 Sheeps Brewing Merch Shop is a great spot for holiday gifting! Select from the following three brewery-curated gift ideas and more available at the taproom and online.

1) 3 Sheeps Barrel Society Membership -

$55 (Basic Membership)

$289 (Premium Membership)

2) 3 Sheeps Ugly Christmas Sweater ($65)

3) 3 Sheeps Winter Hats ($25)

And, here's a little holiday jingle printed on the 12 Beers of Christmas packaging sung to the tune of "O Christmas Tree":

O Christmas Beer, O Christmas Beer, How tasty are thy flavors

O Christmas Beer, O Christmas Beer, A toast to friends and neighbors.

From malty sweet to happy haze, And B.A.* Stouts that make our day.

O Christmas Beer, O Christmas Beer, How tasty are thy flavors.

*Barrel Aged

# # #

ABOUT 3 SHEEPS BREWING:

3 Sheeps Brewing Co. was founded in April 2011. The brewery and taproom are located in Sheboygan, Wis. 3 Sheeps Brewing Co. distributes craft beer and Cloudless Hard Seltzer throughout Wisconsin. Stay up-to-date on 3 Sheeps and all beer releases, events and happenings via social media.

CONTACT: For more information and to schedule interviews:

Beth O'Reilly of O'Reilly Public Relations at [email protected] or 920.889.0818

For More Information:
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