• BevNET
  • Nosh
  • Taste Radio
  • Nombase
BevNET CPG Media Logo
User Avatar

Subscription:

Sign Out Manage Account
User Avatar

Subscription:

Sign Out Manage Account
Login Become an Insider

Features

  • Brewbound Live
  • Jobs
  • Beyond Beer
  • Big Beer
  • Craft
  • Distribution
  • Data
  • M&A
  • New Products
  • People Moves
  • Podcast
  • Voices
  • PR
    back
    • Beer Companies
    • Supplier & Service Provider
  • Supplier News

Resources

  • Videos
    back
    • Brewbound Live Replay
      Replay Strategic Business Presentations
    • All Videos
  • Newsletter
    back
    • View Archive
    • Free Sign Up
  • Submit
    back
    • Submit News
    • Submit Beer Event
  • Directories
    back
    • Brewery Database
    • Marketplace
    • Nombase CPG Directory
    • Brewbound Awards
    • Supplier & Services Guide
  • About
    back
    • Media Kit & Advertising
    • About Brewbound
    • Contact Us
    • Team
    • Charter Members

Account

Login
  • Settings
Become an Insider
  • 2025 Awards
  • Brewbound Live 2026
  • Jobs
  • Podcast
  • Data
  • M&A
  • Newsletter
  • PR
  • Submit News
BrewboundPress Releases

Hyde’s Hail Mary Officially Launche Hemp-Infused Zero-Alcohol Shandy Beverage

info_outline PRESS RELEASE posted by Hyde's Hail Mary

Oct. 29, 2025 at 11:20 am

X LinkedIn Reddit Facebook Email
Report Press Release
shandybeercocktailhemp beverageTHCNFLMicah HydeNAlow calorie new product
Non-Alcoholic BeveragesBeer CompaniesCannabis Beverages
  • image-01

Founded by Former NFL Player Micah Hyde, the Brand Brings Functional Hemp-Infused Social Drinking to the Mainstream

Buffalo, NY – October 29, 2025 – Hyde’s Hail Mary has officially launched nationwide, making history as the first hemp-infused zero-alcohol shandy beverage on the market. The debut flavor, a crisp and bright Lemon Shandy, delivers the refreshing taste shandy fans love without the alcohol and pairs it with the balanced effects of hemp-derived cannabinoids.

Founded by former NFL player Micah Hyde, Hyde’s Hail Mary is pioneering a new era of functional, social drinking built for adults who want to enjoy the flavor and camaraderie of a shandy with a clear head and a sense of balance.

A Purpose-Driven Pour


Hyde’s Hail Mary was created to give adults more options for social connection without the downsides of alcohol. As a professional athlete, Hyde saw firsthand the importance of recovery, clarity, and balance while still valuing the role that shared drinks play in bringing people together. The brand’s mission is to make hemp beverages approachable, educate consumers, and break down stigma by offering products that fit naturally into people’s everyday lives.

The First Flavor: Lemon Shandy


Hyde’s Hail Mary’s Lemon Shandy is crafted with natural flavors and a balanced blend of 5mg THC, 5mg CBD, and 5mg CBG per can. It delivers a smooth onset, sociable buzz, and refreshing finish that makes it perfect for game days, backyard BBQs, or casual get-togethers.

Availability


Hyde’s Hail Mary is now available for nationwide shipping to eligible states and is rolling out at select retailers across the country. Fans can order directly at hydeshailmary.com.

About Hyde’s Hail Mary


Hyde’s Hail Mary is a hemp-infused social beverage brand founded by former NFL player Micah Hyde. Built on the values of clarity, connection, and celebration, the brand aims to redefine social drinking with a functional, approachable alternative to alcohol.

For more information, visit hydeshailmary.com or follow @hydeshailmary on Instagram.

Press Contact: Destiny Muñoz-Semple

For More Information:
Learn More

Brewbound Insider

Stay Informed. Stay Competitive.

Become an Insider to unlock exclusive reporting, data, education, and industry exposure for beer & brewery leaders.

Industry Analysis

Context behind the headlines

Data & Reports

Category performance & trends

On-Demand Education

Expert-led video courses

Get Insider Access

Already an Insider? Log In

Industry Marketplace

Contract Manufacturing & Packaging Services - Portland, Maine Area

Contract Manufacturing & Packaging Services - P...

  • View All
  • Post a Listing

Latest News

New Belgium Names Voodoo Ranger Leader Dave Knospe New CMO; Rebecca Dye Yonushonis to Exit

New Belgium Names Voodoo Ranger Leader Dave Knospe New CMO; Rebecca Dye Yonushonis to Exit

Spirits Distribution: As RNDC Unwinds, Suppliers Chase Payments, New Routes to Market

Spirits Distribution: As RNDC Unwinds, Suppliers Chase Payments, New Routes to Market

SPONSORED POST
What Suppliers Need to Know as Distributor Consolidation Reshapes the Middle Tier

What Suppliers Need to Know as Distributor Consolidation Reshapes the Middle Tier

Featured Jobs

Brewer - Shift Brewer - Urban Roots Brewing

Brewer - Shift Brewer - Urban Roots Brewing

National Chain Manager - Pittsburgh Brewing Company

National Chain Manager - Pittsburgh Brewing Com...

Vermont Sales Specialist - Burlington Beer Co.

Vermont Sales Specialist - Burlington Beer Co.

Brewery positions - Mountains Walking Brewery/New Hokkaido Bevco

Brewery positions - Mountains Walking Brewery/N...

National & Key Account Manager - Bale Breaker Brewing Company

National & Key Account Manager - Bale Breaker B...

Sales Representative - Inland Empire - Coronado Brewing

Sales Representative - Inland Empire - Coronado...

  • View All Jobs
  • Post a Job

Additional News

People Moves: Steven Pauwels Departs Great Lakes; Lucinda Ochwat Named Head of Sales at VIP

People Moves: Steven Pauwels Departs Great Lakes; Lucinda Ochwat Named Head of Sales at VIP

Pour One Out For Deschutes’ Kirkland Helles; Plus, World Cup, July 4 and Jersey Shore Chatter

Pour One Out For Deschutes’ Kirkland Helles; Plus, World Cup, July 4 and Jersey Shore Chatter

Maine Beer’s Dan Kleban Says He’s ‘In to Replace’ Graham Platner in US Senate Race

Maine Beer’s Dan Kleban Says He’s ‘In to Replace’ Graham Platner in US Senate Race

Press Clips: RNDC Files Notice of 160 Layoffs in Alaska; Denver’s Copper Kettle Seeks Donations for Closing Costs

Press Clips: RNDC Files Notice of 160 Layoffs in Alaska; Denver’s Copper Kettle Seeks Donations for Closing Costs

Jobs in the Beer Industry

  1. Facilities Manager - Trillium - Trillium
  2. Packaging Operator - Industrial Arts Brewing Company - Industrial Arts Brewing Company
  3. Brewer - Malibu Brewing Company - Malibu Brewing Company
  4. Part-Time Account Scout / Brand Ambassador - Equilibrium Brewery - Equilibrium Brewery
  5. Los Angeles Field Sales Representative - Allagash Brewing Company - Allagash Brewing Company
  6. von Trapp Brewery Cellar Person - von Trapp Brewery - von Trapp Brewery
  7. National Sales Director - Allagash Brewing Company - Allagash Brewing Company
  • View All Jobs
  • Post a Job

Promoted PR Posts

Celebrate and Support Tennessee State Parks with Beer

Celebrate and Support Tennessee State Parks with Beer

Canovation and CANPACK Formalize Collaboration to Accelerate CanReseal Toward Commercial Launch

Canovation and CANPACK Formalize Collaboration to Accelerate CanReseal Toward Commercial Launch

Founder Warren Ezra Achieves Amazon #1 Best Seller Status with New CPG Founder Book

Founder Warren Ezra Achieves Amazon #1 Best Seller Status with New CPG Founder Book

Revello Modern Mixers Launches Across Florida with Southern Glazer’s, Introducing a New Standard for Mixers

Revello Modern Mixers Launches Across Florida with Southern Glazer’s, Introducing a New Standard for Mixers

Merican Light Beer Expands into the Southeast with North Carolina and Tennessee Rollouts

Merican Light Beer Expands into the Southeast with North Carolina and Tennessee Rollouts

Two Michigan Craft Beer Leaders Unite in Innovative Brewing Partnership

Two Michigan Craft Beer Leaders Unite in Innovative Brewing Partnership

  • View All
  • Post a PR

Recent Articles

  • Newswire
  • Features
  • Spirits
  1. A Marine's Second Mission: How Kirk Parsons Turned a Tour in Georgia into a Family Wine Business
  2. Founder Warren Ezra Achieves Amazon #1 Best Seller Status with New CPG Founder Book
  3. Breckenridge Distillery Launches Breck Vodka Seltzer, A Crisp New Ready-To-Drink Line Born in the Rockies
  4. Public Coast Farm to Host First-Ever Blueberry Jams Celebration
  5. The New Highland Brewing Heritage Tour & Tasting Is a Must-Visit Beer City USA Experience
  1. New Belgium Names Voodoo Ranger Leader Dave Knospe New CMO; Rebecca Dye Yonushonis to Exit
  2. Spirits Distribution: As RNDC Unwinds, Suppliers Chase Payments, New Routes to Market
  3. Beer & Spirits in ‘Stable’ Decline as Wine Losses Accelerate Ahead of July 4, per NIQ Weekly Scans
  4. People Moves: Steven Pauwels Departs Great Lakes; Lucinda Ochwat Named Head of Sales at VIP
  5. Pour One Out For Deschutes’ Kirkland Helles; Plus, World Cup, July 4 and Jersey Shore Chatter
  1. Spirits Distribution: RNDC Fallout Squeezes Suppliers; SGWS Cuts Jobs; Suppliers Jump to Reyes
  2. Southern Glazer’s to Cut 1% of Workforce in Digital Sales Shift
  3. Sazerac Moves Spirits, RTD Portfolio to Reyes in Colorado
  4. Top Dog Cocktails Makes $1.3M Investment In Flamboyant Water To Fuel RTD, Caribbean Expansion
  5. New RTDs From Vodkade, Wild Tide, E-40 and More
  6. Zero Proof Playbook: Soft Bar On What Sustains A Non-Alc Third Space
  7. M&A Activity For Scaled RTD Brands Expected to Ramp Up
  • View All
  • Submit News

Brewbound

Contact

  • Advertise with Brewbound
  • Submit News
  • Submit a Beer Event
  • Post a Job Listing
  • Contact Us

Follow

  • Newsletter
  • Facebook
  • Twitter
  • Instagram
  • Youtube

Resources

  • About Brewbound
  • BevNET.com
  • Taste Radio Podcast
  • BevNET Magazine
  • NOSH
  • Nombase

Navigate

  • News
  • Events
  • Breweries
  • Craft Beer Jobs
  • Craft Beer Events Calendar
  • Industry Marketplace
  • Videos
BevNET CPG Media Logo

Brewbound is a part of BevNET CPG Media. All rights reserved (Terms & Privacy Policy) © 2016 - 2026.

  • BevNET
  • Nosh
  • Brewbound
  • Taste Radio
  • Nombase
An error has occurred. This application may no longer respond until reloaded. Reload 🗙