• BevNET
  • Nosh
  • Taste Radio
  • Nombase
BevNET CPG Media Logo
User Avatar

Subscription:

Sign Out Manage Account
User Avatar

Subscription:

Sign Out Manage Account
Login Become an Insider

Features

  • Brewbound Live
  • Jobs
  • Beyond Beer
  • Big Beer
  • Craft
  • Distribution
  • Data
  • M&A
  • New Products
  • People Moves
  • Podcast
  • Voices
  • PR
    back
    • Beer Companies
    • Supplier & Service Provider
  • Supplier News

Resources

  • Videos
    back
    • Brewbound Live Replay
      Replay Strategic Business Presentations
    • All Videos
  • Newsletter
    back
    • View Archive
    • Free Sign Up
  • Submit
    back
    • Submit News
    • Submit Beer Event
  • Directories
    back
    • Brewery Database
    • Marketplace
    • Nombase CPG Directory
    • Brewbound Awards
    • Supplier & Services Guide
  • About
    back
    • Media Kit & Advertising
    • About Brewbound
    • Contact Us
    • Team
    • Charter Members

Account

Login
  • Settings
Become an Insider
  • 2025 Awards
  • Brewbound Live 2026
  • Jobs
  • Podcast
  • Data
  • M&A
  • Newsletter
  • PR
  • Submit News
BrewboundPress Releases

Hyde’s Hail Mary Officially Launche Hemp-Infused Zero-Alcohol Shandy Beverage

info_outline PRESS RELEASE posted by Hyde's Hail Mary

Oct. 29, 2025 at 11:20 am

X LinkedIn Reddit Facebook Email
Report Press Release
shandybeercocktailhemp beverageTHCNFLMicah HydeNAlow calorie new product
Non-Alcoholic BeveragesBeer CompaniesCannabis Beverages
  • image-01

Founded by Former NFL Player Micah Hyde, the Brand Brings Functional Hemp-Infused Social Drinking to the Mainstream

Buffalo, NY – October 29, 2025 – Hyde’s Hail Mary has officially launched nationwide, making history as the first hemp-infused zero-alcohol shandy beverage on the market. The debut flavor, a crisp and bright Lemon Shandy, delivers the refreshing taste shandy fans love without the alcohol and pairs it with the balanced effects of hemp-derived cannabinoids.

Founded by former NFL player Micah Hyde, Hyde’s Hail Mary is pioneering a new era of functional, social drinking built for adults who want to enjoy the flavor and camaraderie of a shandy with a clear head and a sense of balance.

A Purpose-Driven Pour


Hyde’s Hail Mary was created to give adults more options for social connection without the downsides of alcohol. As a professional athlete, Hyde saw firsthand the importance of recovery, clarity, and balance while still valuing the role that shared drinks play in bringing people together. The brand’s mission is to make hemp beverages approachable, educate consumers, and break down stigma by offering products that fit naturally into people’s everyday lives.

The First Flavor: Lemon Shandy


Hyde’s Hail Mary’s Lemon Shandy is crafted with natural flavors and a balanced blend of 5mg THC, 5mg CBD, and 5mg CBG per can. It delivers a smooth onset, sociable buzz, and refreshing finish that makes it perfect for game days, backyard BBQs, or casual get-togethers.

Availability


Hyde’s Hail Mary is now available for nationwide shipping to eligible states and is rolling out at select retailers across the country. Fans can order directly at hydeshailmary.com.

About Hyde’s Hail Mary


Hyde’s Hail Mary is a hemp-infused social beverage brand founded by former NFL player Micah Hyde. Built on the values of clarity, connection, and celebration, the brand aims to redefine social drinking with a functional, approachable alternative to alcohol.

For more information, visit hydeshailmary.com or follow @hydeshailmary on Instagram.

Press Contact: Destiny Muñoz-Semple

For More Information:
Learn More

Brewbound Insider

Stay Informed, Stay Competitive

Unlock the articles, expert interviews, and data reports that power the beer and beyond industry. Join our community and stay ahead with exclusive insights from Brewbound.

Get Started

Already an Insider? Log In

Industry Marketplace

BrewDog USA - Your Partner in Contract Brewing

BrewDog USA - Your Partner in Contract Brewing

  • View All
  • Post a Listing

Latest News

Firestone Walker Sends 805 Family to Minnesota

Firestone Walker Sends 805 Family to Minnesota

Circana Weekly Scans: Valentine’s Day Trends Improve vs. 2025, Led by Spirits & Beer

Circana Weekly Scans: Valentine’s Day Trends Improve vs. 2025, Led by Spirits & Beer

SPONSORED POST
Reinventing Home Brewing: How Pinter Is Bringing Draft Beer Home

Reinventing Home Brewing: How Pinter Is Bringing Draft Beer Home

Featured Jobs

Packaging Operator - Mighty Squirrel Brewing Co.

Packaging Operator - Mighty Squirrel Brewing Co.

Taproom Manager - Hi-Wire Brewing

Taproom Manager - Hi-Wire Brewing

Owl's Brew On Premise Territory Sales Rep - Owl's Brew

Owl's Brew On Premise Territory Sales Rep - Owl...

Content Creator - Sierra Nevada Brewing Co.

Content Creator - Sierra Nevada Brewing Co.

Sales Representative - Kane Brewing Company

Sales Representative - Kane Brewing Company

Account Manager – San Francisco Territory @SF Naturals  - San Francisco Naturals

Account Manager – San Francisco Territory @SF N...

  • View All Jobs
  • Post a Job

Additional News

Is the Dry January Boost Drying Up? NA Beer’s Share Gains Slow as BWC Flags ‘Signs of Saturation’

Is the Dry January Boost Drying Up? NA Beer’s Share Gains Slow as BWC Flags ‘Signs of Saturation’

Topo Chico ‘Unavailable’ in US Possibly Until Q3; Alcoholic SKUs Unaffected

Topo Chico ‘Unavailable’ in US Possibly Until Q3; Alcoholic SKUs Unaffected

Kava Haven’s NA Spirit Looks For a Foothold In Cocktails

Kava Haven’s NA Spirit Looks For a Foothold In Cocktails

Insider’s Week in Beer: 🏝️ The Winter Olympics Find Their Beach

Insider’s Week in Beer: 🏝️ The Winter Olympics Find Their Beach

Jobs in the Beer Industry

  1. Bay Area Sales Representative - Bottle Logic Brewing - Bottle Logic Brewing
  2. Field Sales Representative - NYC Area - Hendler Family Brewing Company - Hendler Family Brewing Company
  3. Senior Brewer & Cellar Lead - Maple Branch Craft Brewery - Maple Branch Craft Brewery
  4. Sales Manager - Ola Brew - Ola Brew
  5. Account Manager – San Francisco Territory @SF Naturals - San Francisco Naturals - San Francisco Naturals
  6. Packaging Lead (second shift) - The Hopewell Brewing Company - The Hopewell Brewing Company
  7. Quality Assurance Intern - pFriem Family Brewers - pFriem Family Brewers
  • View All Jobs
  • Post a Job

Promoted PR Posts

Jampack AI Raises $3.2M Seed Round to Automate Wholesale Operations for CPG Brands

Jampack AI Raises $3.2M Seed Round to Automate Wholesale Operations for CPG Brands

Dust Bowl Brewing Co. Announces Sales Staff Promotions

Dust Bowl Brewing Co. Announces Sales Staff Promotions

FORM and Trax Retail's Image Recognition Merge to Create an Industry Leader in Retail Execution, Insight, and Performance

FORM and Trax Retail's Image Recognition Merge to Create an Industry Leader in Retail Execution, Insight, and Performance

Proper Beverage Announces Full Availability of SLIM Can Production at Hudsonville, Michigan Facility

Proper Beverage Announces Full Availability of SLIM Can Production at Hudsonville, Michigan Facility

Operational/In-Place Bay Area Co-Packing Facility with 300,000-Barrel Capacity Brewery Offering Announced

Operational/In-Place Bay Area Co-Packing Facility with 300,000-Barrel Capacity Brewery Offering Announced

Rupee Beer Launches Distribution in Pacific Northwest

Rupee Beer Launches Distribution in Pacific Northwest

  • View All
  • Post a PR

Recent Articles

  • Newswire
  • Features
  • Spirits
  1. Seagram's Escapes Spiked Unleashes New Limited-Time WWE RAW and WWE SmackDown Packs
  2. Colby "Chaos" Covington Joins Real American Beer, a Brand Built for the Wrestling Community
  3. Beer Girl Builds National Momentum With Multi-State Expansion and Strategic Leadership Addition
  4. Happy Time Announces Premium Fruit + Floral RTD Spritz Platform With Alcoholic and Zero-Proof Options
  5. American Rebel Light Announces Partnership with Jefferson Distributing in West Virginia's Eastern Panhandle
  1. Firestone Walker Sends 805 Family to Minnesota
  2. Circana Weekly Scans: Valentine’s Day Trends Improve vs. 2025, Led by Spirits & Beer
  3. Drake’s, Figueroa Mountain Form Joint Venture Under West Coast Craft Banner
  4. Is the Dry January Boost Drying Up? NA Beer’s Share Gains Slow as BWC Flags ‘Signs of Saturation’
  5. Topo Chico ‘Unavailable’ in US Possibly Until Q3; Alcoholic SKUs Unaffected
  1. NIQ: Spirits, Wine Cocktails Buck C-Store Declines
  2. Breakthru Beverage Cuts 500 Jobs Amid Industry Shakeup
  3. Surfside Adds New Flavors, Golf ‘Aesthetic’
  4. Bardstown Bourbon Hit With Whistleblower Discrimination Lawsuit
  5. Bad Bunny Effect? Spirits Surge at Total Wine During Super Bowl Weekend
  6. Jack & Coke Doubles Down on Convenience with Larger Cans
  7. RNDC Layoffs Continue Following Major Supplier Losses
  • View All
  • Submit News

Brewbound

Contact

  • Advertise with Brewbound
  • Submit News
  • Submit a Beer Event
  • Post a Job Listing
  • Contact Us

Follow

  • Newsletter
  • Facebook
  • Twitter
  • Instagram
  • Youtube

Resources

  • About Brewbound
  • BevNET.com
  • Taste Radio Podcast
  • BevNET Magazine
  • NOSH
  • Nombase

Navigate

  • News
  • Events
  • Breweries
  • Craft Beer Jobs
  • Craft Beer Events Calendar
  • Industry Marketplace
  • Videos

©2010-2025 BevNET.com®, Inc. Terms of Use Privacy Policy

An error has occurred. This application may no longer respond until reloaded. Reload 🗙