National Cheese Curd Day Celebrated the Wisconsin Way at 3 Sheeps Brewing Taproom - October 25

FRIED OR FRESH? 3 SHEEPS BREWING CELEBRATES WISCONSIN AT NATIONAL CHEESE CURD DAY FESTIVAL - SATURDAY, OCTOBER 25

Cheese-centric Happenings Include Free Cheese Tattoos, King and Queen Curd Crowning, Curd Toss, and More!

SHEBOYGAN, Wis. Cheese fanatics unite at 3 Sheeps Brewing for the most Wisconsin holiday there is - National Cheese Curd Day! In celebration of Wisconsin cheese culture, 3 Sheeps' rendition of a "Curd Fest" features a bulk of the cheese-themed activities and offerings held on Saturday, October 25 from 11 a.m. to 3 p.m. with the celebration carrying through the evening with live music from Milwaukee's 4 On The Floor at 6 p.m. It's everything lovable about Wisconsin all packed into one cheesy day!

"We knew National Cheese Curd Day would be a good time but the response has completely blown us away. Only in Wisconsin could a day celebrating fried cheese turn into a full-on community celebration—with people competing for the titles of King and Queen Curd and lining up to get actual tattoos of cheese," said Grant Pauly, founder and brewmaster of 3 Sheeps. "It's been amazing to see so many local businesses get behind it and just see the excitement this event has generated online. What started as a goofy way to celebrate Wisconsin culture has turned into something we'll be talking about for a long time. It's equal parts ridiculous and wonderful—and we couldn't be more excited."

National Cheese Curd Day

Date: Saturday, October 25

Time: 11 a.m.-11 p.m., special festivities from 11 a.m.-3 p.m.

Location: 3 Sheeps Taproom at 1837 North Ave., Sheboygan, Wis.

Description: National Cheese Curd Day at 3 Sheeps Brewing's Taproom will feature the following cheesy festivities and fun:

- Parker John's of Sheboygan will be frying up crispy cheese curds (available for purchase)

- a saucy showdown between local restaurants with the opportunity to vote for your favorite! Current curd-tenders include: Black Pig, BoMallie's, Bourbon Street, Holler n Hills, Legend Larry's, Local Press, Miesfeld's, Ryan's On York, Silver Fern, and Urbane.

- onsite food trucks: Junior's Eats and Big Squeeze Tacos and Lemonade

- cheese pull and curd toss challenges

- complimentary permanent tattoos (choose from 3 styles) from local tattoo artists from Sheboygan's Heart & Soul Tattoos and Full Throttle Ink of Sheboygan Falls

- local Plymouth-based cheese partners vending and sampling a variety of products: The Big Cheese and Masters Gallery.

- the crowning of King and Queen Curd (at approximately 2 p.m.)

- live music starting at 6 p.m. 4 on the Floor, a high-energy cover band from Milwaukee built to keep the night moving pulling from a setlist of classic rock, blues, and more

How to nominate! Nominate yourself or a friend to be our inaugural King or Queen Curd. Winners will receive the royal treatment and a prize package valued at over $200 with 3 Sheeps merchandise, cheese-themed crown, free cheese curds, free beer, and items from Wisconsin companies Culver's, Kwik Trip, Marcus Theaters, Menards, and more. Interested cheese-fanatics can fill out a questionnaire online by Wednesday, October 22. The King and Queen will be announced on Thursday, October 23, and must be willing to be present at the event on Saturday, October 25. Complete the petition to enter at the link below.

Sample cheese-forward questions on the petition include:

- You are cursed to eat only one type of cheese for the rest of your life. What is it?

- Pretend cheese curds have become animals. Describe their mating call.

- You open a fried cheese curd and it whispers something to you. What does it say?

- Fried or fresh?

UPCOMING EVENTS:
- 10/25 National Cheese Curd Day
- 10/26 Camp Evergreen Pumpkin Carving
- 10/30, 10/31, 11/1 Ages Theatrics The Rocky Horror Show 3-day Event
- 11/1 Lakeshore Book Show and Author Signing
- 11/9 Sheb Deck Release Party
- 11/14 Light Up the Night Art Show
- 11/28-11/29 3 Sheeps Black Friday Holiday Market 2-day Event

Plus, all the awesome charity events and live music Fridays – cheers!

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ABOUT 3 SHEEPS BREWING: 3 Sheeps Brewing Co. was founded in April 2011. The brewery and taproom are located in Sheboygan, Wis. 3 Sheeps Brewing Co. distributes craft beer and Cloudless Hard Seltzer throughout Wisconsin. Stay up to date on 3 Sheeps and all beer releases, events and happenings via social media.
Address: 1837 North Avenue, Sheboygan, Wis.

PHOTO + VIDEO GALLERY: Email for photo link
Credit: 3 Sheeps Brewing

CONTACT: For more information and to schedule interviews: Beth O'Reilly of O'Reilly Public Relations at bethoreillypr at gmail.com or 920.889.0818