Skip to main content
  • BevNET
  • Nosh
  • Taste Radio
  • Nombase
  • CPG Jobs
  • Newsletter
  • Join Slack
  • Podcasts
BevNET CPG Media Logo
User Avatar

Subscription:

Sign Out Manage Account
User Avatar

Subscription:

Sign Out Manage Account
Login Become an Insider

Features

  • Brewbound Live: Dec. 9+10
  • Award Nominations
  • Jobs
  • Beyond Beer
  • Big Beer
  • Craft
  • Distribution
  • Data
  • M&A
  • New Products
  • People Moves
  • Podcast
  • Voices
  • PR
    back
    • Beer Companies
    • Supplier & Service Provider
  • Supplier News

Resources

  • Videos
    back
    • Brewbound Live Replay
      Replay Strategic Business Presentations
    • All Videos
  • Newsletter
    back
    • Free Sign Up
    • View Archive
  • Submit
    back
    • Submit News
    • Brewbound 2026 Awards
      Submit Your Nominations
    • Annual CPG Awards
      Submit Your Nominations
    • Submit Beer Event
  • Directories
    back
    • Brewery Database
    • Marketplace
    • Nombase CPG Directory
    • Brewbound Awards
    • Supplier & Services Guide
  • About
    back
    • Media Kit & Advertising
    • About Brewbound
    • Contact Us
    • Team
    • Charter Members

Account

Login
  • Settings
Become an Insider
  • Brewbound Live: Dec. 9+10
  • Jobs
  • Podcast
  • Data
  • M&A
  • Newsletter
  • PR
  • Submit News
  • 2026 Awards
BrewboundPress Releases

Craftwell Cocktails and Seattle Kraken Drop the Puck on Co-Branded Pineapple Margarita

PRESS RELEASE posted by Craftwell Cocktails

Sep. 22, 2025 at 8:31 am

XLinkedInRedditFacebookEmail
Report Press Release
craftwellKrakenRTDHockeycraftSponsorship
Spirits CompaniesBeer Companies
  • image-01

CORVALLIS, Ore. (Sept 19, 2025) – Craftwell Cocktails® and the Seattle Kraken are inviting fans to “Release the Kraken” and raise a toast to every face-off, breakaway, and game-winning goal with the debut of the exclusive Kraken Pineapple Margarita. As the official canned cocktail of the Seattle Kraken, Craftwell Cocktails® is celebrating the partnership with this limited-edition release—bringing Pacific Northwest craft to the ice and giving fans a bold new way to show their support.

“Nothing compares to the roar of the crowd at a Kraken game,” said Lee Larsen, co-founder and CEO of 2 Towns Ciderhouse. “This Kraken-exclusive release of one of our most celebrated cocktails is our way of giving fans something bold to celebrate with—a toast to the team and the fans who bring the arena to life and make Kraken hockey unforgettable.”

Kraken-branded Pineapple Margarita by Craftwell Cocktails is available now in both 12-oz 4-packs and 19.2-oz single cans across Washington and Oregon. Fans can also raise a can at Climate Pledge Arena, where Craftwell Cocktails® and 2 Towns Ciderhouse serve up refreshing cocktails and award-winning ciders all season long.

Craftwell Cocktails® continues to push the boundaries of ready-to-drink excellence, blending premium ingredients, vibrant flavors, and cocktail bar-quality craftsmanship into every can—so fans can grab one, raise it high, and Release the Kraken all season long.

ABOUT CRAFTWELL COCKTAILS®

Embodying the spirit of the Pacific Northwest, Craftwell ready-to-drink cocktails are crafted with the same care and expertise that made the 2 Towns Ciderhouse team leaders in using real fruit to create award-winning ciders. Craftwell encourages consumers to live life with flavor and to create their own cocktail moments with easily portable deliciousness. Real, fresh fruit produces real, fresh flavors that are available in canned cocktails, top shelf bottles, on draft, and as non-alcoholic cocktails. For more information, please visit craftwellcocktails.com.

For More Information:
Learn More

Brewbound Insider

Stay Informed, Stay Competitive

Unlock the articles, expert interviews, and data reports that power the beer and beyond industry. Join our community and stay ahead with exclusive insights from Brewbound.

Get Started

Already an Insider? Log In

Industry Marketplace

Contract Manufacturing & Packaging Services - Portland, Maine Area

Contract Manufacturing & Packaging Services - Port...

  • View All
  • Post a Listing

Latest News

Prepared Cocktails Return to Volume Growth in L4W, per NIQ Weekly Scans

Prepared Cocktails Return to Volume Growth in L4W, per NIQ Weekly Scans

174 Layoffs Expected Next Month Due to Baltimore Guinness Open Gate Brewery Closure

174 Layoffs Expected Next Month Due to Baltimore Guinness Open Gate Brewery Closure

SPONSORED POST
Hop Water: What Breweries Should Consider Before Scaling Up

Hop Water: What Breweries Should Consider Before Scaling Up

Featured Jobs

Market & Brand Manager – New York - Wolf Hound Nitro

Market & Brand Manager – New York - Wolf Hound Nit...

Head Brewer - The Station Brewing Company

Head Brewer - The Station Brewing Company

Packaging Specialist - Cerebral Brewing

Packaging Specialist - Cerebral Brewing

Shift Brewer - Indian River Beverage Corporation

Shift Brewer - Indian River Beverage Corporation

Malt RTD Commercial Sales Manager - Hive

Malt RTD Commercial Sales Manager - Hive

Brewer - Aloha Beer

Brewer - Aloha Beer

  • View All Jobs
  • Post a Job

Additional News

SpikedAde Will Be a Case Study In Constellation’s Brand Building & Acquisition Capabilities, CEO Nicholas Fink Says

SpikedAde Will Be a Case Study In Constellation’s Brand Building & Acquisition Capabilities, CEO Nicholas Fink Says

Press Clips: Top Ten Liquors Promises to Keep Stocking THC Products, Rupee Beer Expands to Tennessee

Press Clips: Top Ten Liquors Promises to Keep Stocking THC Products, Rupee Beer Expands to Tennessee

Sierra Nevada Terminates Coors Distributing Co.; Will Move to Reyes in Denver Area

Sierra Nevada Terminates Coors Distributing Co.; Will Move to Reyes in Denver Area

NKD Distillery Turns To Kanna For NAKIES’ Functional Edge

NKD Distillery Turns To Kanna For NAKIES’ Functional Edge

Jobs in the Beer Industry

  1. Experienced Packaging Operator - Aumakua Holdings - Aumakua Holdings
  2. On-Premise Sales Rep - Alamo Beer Company - Alamo Beer Company
  3. Cellar Operator - Hendler Family Brewing Company - Hendler Family Brewing Company
  4. Sales Representative - Sarene Beer Distributors - Sarene Beer Distributors
  5. Senior Beer Sales Representative — NYC & Long Island - Yamada Trading Inc - Yamada Trading Inc
  6. Territory Sales Representative – Colorado (Denver Metro) - Pure Madness Group - Pure Madness Group
  7. Brewer - Aloha Beer - Aloha Beer
  • View All Jobs
  • Post a Job

Promoted PR Posts

Spiritless Refounds Brand With National Total Wine Expansion and New Non-Alcoholic Espresso Martini

Spiritless Refounds Brand With National Total Wine Expansion and New Non-Alcoholic Espresso Martini

DESTIHL Launches Normal Beer, an All-Malt American Light Lager, This September

DESTIHL Launches Normal Beer, an All-Malt American Light Lager, This September

Private Equity Group Acquires Licksy Alcohol-Infused Lollipop Formula

Private Equity Group Acquires Licksy Alcohol-Infused Lollipop Formula

Newtopia Cyder Announces Exclusive Nine-State East Coast Distribution Partnership with Champion Distribution Group

Newtopia Cyder Announces Exclusive Nine-State East Coast Distribution Partnership with Champion Distribution Group

Skip Shapiro Enterprises Surpasses One Billion Beverage Containers Recycled

Skip Shapiro Enterprises Surpasses One Billion Beverage Containers Recycled

Asterisk Imports Launches, Secures Exclusive U.S. Rights to Belgium's Kasteel Beer Portfolio

Asterisk Imports Launches, Secures Exclusive U.S. Rights to Belgium's Kasteel Beer Portfolio

  • View All
  • Post a PR

Recent Articles

  • Newswire
  • Features
  • Spirits
  1. Sko Buffs! Suerte Tequila Expands CU Collection With New Reposado Edition
  2. Highland Brewing to Open Oscar’s Pizza, Honoring Founder and Asheville Craft Beer Pioneer Oscar Wong
  3. State Brewery Guilds From Across the Country Unite at Ratio Beerworks for Cross-Country Showcase of Award-Winning Craft Beer
  4. Athletic Brewing Company Named an Official Non-Alcoholic Beer of the NHL in Canada
  5. Spider-Man(TM): Brand New Day Swings Back to BERO with the Return of Fan-Favorite Limited-Edition Cans
  1. Icelandic Glacial to End Distributor Agreement with Anheuser-Busch
  2. Prepared Cocktails Return to Volume Growth in L4W, per NIQ Weekly Scans
  3. 174 Layoffs Expected Next Month Due to Baltimore Guinness Open Gate Brewery Closure
  4. Brewbound Podcast: How a Tech Firm is Trying to Make ABP Season Not Feel like Groundhog Day
  5. SpikedAde Will Be a Case Study In Constellation’s Brand Building & Acquisition Capabilities, CEO Nicholas Fink Says
  1. Kamoti Targets Gen Z With Bottled Green Tea Shots
  2. Why Constellation Is Betting on SpikedAde to ‘Flex Its Muscle’
  3. Constellation Brands Acquires SpikedAde in $75M Deal
  4. Craft Distillery Closures Outpace Openings, Says ACSA Report
  5. NKD Distillery Turns To Kanna For NAKIES’ Functional Edge
  6. Review: Martinis Are Now Mobile With Write-Off
  7. Settlement Reached in FTC’s Price Discrimination Lawsuit Against Southern Glazer’s
  • View All
  • Submit News

Brewbound

Contact

  • Advertise with Brewbound
  • Submit News
  • Submit a Beer Event
  • Post a Job Listing
  • Contact Us

Follow

  • Newsletter
  • Facebook
  • Twitter
  • Instagram
  • Youtube

Resources

  • About Brewbound
  • BevNET.com
  • Taste Radio Podcast
  • BevNET Magazine
  • NOSH
  • Nombase

Navigate

  • News
  • Events
  • Breweries
  • Craft Beer Jobs
  • Craft Beer Events Calendar
  • Industry Marketplace
  • Videos
BevNET CPG Media Logo

Brewbound is a part of BevNET CPG Media. All rights reserved (Terms & Privacy Policy) © 2016 - 2026.

  • BevNET
  • Nosh
  • Brewbound
  • Taste Radio
  • Nombase