New York, NY (September 9, 2025) - Bottle Raiders announced today its official rebrand to The Daily Pour, marking its evolution from the leading spirits-focused content and review platform into a comprehensive, cross-category guide for today's modern drinker. The rebrand reflects the ever-shifting beverage landscape and growing consumer demand for non-alcoholic alternatives, and cannabis-infused drinks.
The Daily Pour debuts with a vibrant new design on its app, website, and social platforms featuring a colorful, modern new look created by Parisian designer, Anne-Sophie Noirhomme, alongside an expanded roster of expert contributors across categories. Notable voices include industry leaders across categories, including Charlotte Mizrahi (Leyline Labs), Laura Silverman (Zero Proof Nation), Tawny Lara (Parentheses co-founder), Vibe Imbibe (Cocktail Tastemaker), Melissa Vonder Haar (THC and hemp insights), and Estelle Bossy (Beverage Director) - all bringing their expertise and unique perspectives to the platform. This comes as the brand’s social followings across channels have quadrupled in growth over the last three months with its whisky-centric channel now to be called The Whisky Pour, leading the way with over 115k Instagram followers on that page alone.
According to NielsenIQ, 93% of non-alcoholic beverage buyers also purchase alcoholic beer, wine, or spirits, demonstrating the growing overlap between traditional and zero-proof drinking habits.
“Today’s consumers don’t limit themselves to just one lane,” said Dan Abrams, media personality, entrepreneur, and founder of The Daily Pour. “Whether it’s a bottle of whiskey, a zero-proof aperitif, or a cannabis-infused beverage, people are exploring broadly. With The Daily Pour, we’re giving them a trusted, expert-backed resource that cuts across categories and helps them drink better and smarter.”
As an innovator in the beverage media space, The Daily Pour has already become an industry leader, creating a popular ratings app, hosting fifteen major tasting events around the country and now the first-ever Zero Proof Choice Awards which will be announced later this month. It is also gearing up for its largest event to date with Drinks With Benefits, New York City’s first zero-proof festival September 27th with over 60 top sponsors in the drinks and restaurant world. These initiatives underscore the platform’s mission to not only cover the evolving drinks landscape but also help to shape it.
The rebranded Daily Pour is now live at thedailypour.com, and its ratings app is available in the Apple Store and Google Play.
About The Daily Pour
Founded in 2024 by media personality and entrepreneur Dan Abrams, The Daily Pour is the ultimate guide for the modern drinker. Covering and experiencing spirits, non-alcoholic alternatives, and cannabis-infused drinks, its unique cross-category approach reflects today’s consumers desire for more information about what they are drinking. With the largest database of expert-backed reviews, a signature rating system, and engaging video content, the platform highlights the best options across the beverage world. Through its app, live events, and festivals, The Daily Pour is reflecting and shaping the future of drinking culture.
For additional information, please visit us at thedailypour.com
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