New York (June 26, 2025) – Liquid Opportunities, a leading incubator and growth partner in the beverage space, proudly announces the launch and strategic signing of Momentum Brewery, a bold new non-alcoholic craft beer brand redefining the sober-curious movement with exceptional taste and authenticity. The new collaborative partnership is set to debut in various markets across the United States between July 1, 2025 and December 31, 2025.
As the demand for premium, alcohol-free options continues to surge, Momentum is poised to cater to the evolving needs of a new generation of adventure seekers and tastemakers. It is brewed to a higher standard, with discerning tastes in mind. Their lineup of non-alcoholic beers deliver the full Craft and Imported Beer experience, without the buzz and with fewer calories.
“We are proud to be New York’s first exclusively non-alcoholic brewery,” says Lars Dahlhaus, co-owner of Momentum Brewery. “Choosing to stay sober shouldn’t mean that you have to compromise on taste. Our scratch beers – Golden, Pilsner, Kölsch, Hazy IPA, Black IPA – provide a crisp and refreshing alternative for those who want to explore the sober-curious movement while savoring the essence of a well-crafted beer.”
“We’ve been watching the non-alcoholic space closely, and what’s missing is a brand
that blends true Craft and Import credibility with lifestyle appeal,” said Jason Kane, owner of Liquid Opportunities. “Momentum Brewery is about great beer, innovation, and a clear sense of purpose—offering a legit alternative for drinkers who want to opt out, without missing out.”
Crafted under the expertise of renowned German brewmaster Alexander Himburg, Momentum’s process uses Genius Yeast™. This breakthrough method skips dealcoholization’s strip-down and crafts the bold and refreshing flavors of regular craft beer with less than 0.5% ABV. As a result, Momentum beers contain 50% fewer calories than their competitors while elegantly balancing taste and health benefits. (Note: a quarter of Americans say they completed Dry January in 2024, according to CivicScience – and the numbers keep trending up as younger adults continue to redefine social norms).
Momentum has also partnered with PT Autosport in an effort to strategically focus on active, health-conscious consumers and make in-roads into the motorsports community. Race Brew is the first 0.0% racing-inspired beer on the market. The collaboration came together through the common goal of providing a 100% alcohol-free beer to the racing community, one that is of the highest quality while remaining refreshing and able to be enjoyed among family and friends. Race Brew is a worthy replacement for champagne in the winners’ circle.
About Liquid Opportunities …
We are not just a full-service beverage company; we are industry trailblazers, synonymous with expertise across the dynamic beverage landscape. From RTDs (Ready-To-Drink), Spirits, and Wines to FMBs (Flavored Malt Beverages), Beers, and Non-Alcoholic drinks, we have a deep-rooted understanding of the entire beverage industry. Our journey through various beverage categories reflects our commitment to innovation, excellence, and creating brands that redefine industry standards.
We are led by our founder, Jason Kane, whose contributions have left an indelible mark on the beverage industry. In Jason’s illustrious career, he has not only played an instrumental role in launching notable brands, such as Mike’s Hard Lemonade, but also laid the foundation for innovation across diverse beverage segments. Jason’s journey from the Gallo Winery mailroom to leading over 50 beverage brands to market underscores his profound impact, visionary spirit, and unwavering commitment to shaping the future of the beverage industry.
About Momentum Brewery …
Founded by beverage industry veterans Lars Dahlhaus and Wolfgang Menzel, and built on the technical expertise of German brewmaster Alexander Himburg, Momentum Brewery has caused a stir in the marketplace by creating a game-changing process that truly retains the flavor, consistency, and drinkability of a regular craft beer. Each beer is brewed to be NA from the start, with a special “genius” yeast that brews up to 0.5% without a lengthy – and flavor stripping – dealcoholization process. They were named New York Non-Alcohol Brewery of the Year at the NY International Beer Competition, while winning multiple awards at the International Non-Alcoholic Competition, with Liquor.com calling Momentum Hazy IPA one of the best non-alcoholic beers in the country.
About PT Autosport …
PT Autosport is dedicated to providing merit-based motorsport industry opportunities for diverse individuals with high integrity, grit, and coachability achieved through a development program for young aspiring drivers, engineers, mechanics, and other professionals. Do you have what it takes? Join today!
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