Rupee Indian Beer Launches at H-E-B in Texas

PRESS RELEASE posted by Rupee Beer

Jun. 23, 2025 at 1:02 pm

Dallas, Texas — Named Best Beer for World Food & 6 Beer Trends to Watch, Rupee Beer is an Indian-inspired line of easy-to-drink beers specially crafted to pair with Indian, spicy & global cuisine.

From the brands inception, Rupee has been a mission-centric organization on a quest to reimagine the way the world enjoys beer with global cuisine, while helping enhance the visibility of India – now the most populated country on earth, where beer consumption continues to become more and more of a common sight among India's emerging consumers.

Rupee’s award-winning recipes have been featured in numerous global media publications, and its range includes an award-winning Basmati Rice Lager, British-India Pale Ale, and seasonal Mango Wheat Ale.

Adding to the array of regional and national chains the brand is available in, Rupee is excited to launch in select Texas based H-E-B locations across the DFW area where the brand recently launched via Ben. E Keith.

About Rupee Beer

Brothers Vanit & Sumit Sharma, sons of Indian restaurateurs in the curry trade for over 50 years, found they could never find reliable distribution of Indian beer in Maine – the least diverse state in America where their family immigrated to from the U.K.& Germany.

They decided to not only create a fresher tasting and more reliable local beer, but set out to bring some extra 'masala & spice' to the American beer market. The brothers partnered with global brewing legend Alan Pugsley, 40+ year master beer brewer, lover of Indian food as a British expat, and creator of over 100+ global beer brands, to create Rupee Beer and re-write everything society understands about beer as it relates to Indian, spicy and world cuisine.

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