• BevNET
  • Nosh
  • Taste Radio
  • Nombase
BevNET CPG Media Logo
User Avatar

Sign Out Manage Account
Sign Out User Short Name
Login Become an Insider

Features

  • Brewbound Live
  • Jobs
  • Beyond Beer
  • Big Beer
  • Craft
  • Data
  • Distribution
  • Legislative
  • M&A
  • New Products
  • On-Premise & At-The-Brewery Trends
  • People Moves
  • Podcast
  • Voices
  • PR
    back
    • Beer Companies
    • Supplier & Service Provider
  • Supplier News
  • Content Calendar

Resources

  • Videos
    back
    • Brewbound Live Replay
      Replay Strategic Business Presentations
    • Data Club
      Wonderful Insights From Beloved Brands
    • Frontlines
      Stay Updated And Ready
    • All Videos
  • Newsletter
    back
    • View Archive
    • Free Sign Up
  • Submit
    back
    • Submit News
    • Best of 2025 Awards
    • Submit Beer Event
  • Directories
    back
    • Brewery Database
    • Marketplace
    • Nombase CPG Directory
    • Brewbound Awards
    • Beer Events Calendar
    • Supplier & Services Guide
  • About
    back
    • Media Kit & Advertising
    • About Brewbound
    • Contact Us
    • Team
    • Charter Members

Account

Login
  • Settings
Become an Insider
  • Brewbound Live
  • Jobs
  • Podcast
  • Data
  • M&A
  • Newsletter
  • PR
  • Submit News
BrewboundPress Releases

Philadelphia’s Yards Brewery to Host Screening of African Beer Documentary Mamogaswa on the 23rd of June at 7PM

info_outline PRESS RELEASE posted by Beer Is Art Campaign

Jun. 17, 2025 at 7:33 am

X LinkedIn Reddit Facebook Email
Report Press Release
Obakeng MalopeBeer Is ArtYards BrewingNew YorkUSAPhiladelphiaCraft BeerBeer Documentary FilmMamogaswa FilmSouth Africa
Beer Companies
  • image-01

Philadelphia is a laid-back town. It doesn’t pulse with the relentless rush of New York City. Even its subways feel different—slower, less chaotic. There’s a warmth in the air, a sense of community. People seem closer to each other here. It’s the kind of place where a story, especially one brewed with tradition and heart, can find a home.

Obakeng took a train from New York to Philly and returned on a bus. But in between, she found something meaningful—an experience, a connection, and perhaps, the perfect place to screen her film. And what better place to do it than Yards Brewing Company?

Back in the late '80s, two college friends, Tom and Jon, started brewing beer for their friends. Whether it was natural talent or just the generous supply of beer, people liked what they made—and wanted more. They didn’t know it then, but this hobby would become Yards Brewing Company.

Since 1994, Yards has been brewing Philadelphia’s beer. They started in a garage-sized space in Manayunk and grew into their current location at 500 Spring Garden Street in Northern Liberties. Founder Tom Kehoe and his team have stayed committed to giving back to the community, supporting causes that make their city a better place to live and work.

When Obakeng arrived at Yards on one of its busiest days, she didn’t expect to meet Tom himself. In the brewing world, it’s not easy to walk into a full brewery and ask to speak to the owner. But Tom came downstairs, greeted her, and gave her his time. Obakeng wasted none of it—she pitched her film.

The film is titled Mamogaswa.

It tells the story of women in Jericho Village, South Africa, who are traditional beer brewers. These women, grandmothers aged between 76 and 93, brew traditional Setswana beer made from sorghum. Through their voices, the audience learns how this age-old beer is crafted, and hears the folktales passed down through generations. But more than anything, they tell the story of Mamogaswa, the woman at the heart of this tradition.

The film isn’t just about beer—it’s about science, culture, and heritage. For instance, the malting process in beer brewing, commonly used in craft beer with barley, shares similarities with how Obakeng's grandmother prepared sorghum.

In modern brewing, high-grade barley is soaked in water for 2–4 days until it reaches over 40% moisture content. This activates the enzymes inside. Then, it’s kept in cool, aerated conditions until sprouting begins. Once ready, the process is stopped with heat—a step known as kilning.

In Jericho, the grandmothers do something strikingly similar. They soak sorghum for two to three days. Once rootlets appear, they lay it out in the sun to dry. Obakeng wondered: How did they know this science? Who first discovered this process? She combed through brewing books—South Africans were rarely, if ever, credited in the science of malting.

After malting, the grain is milled—in Jericho, using traditional African milling stones. In modern craft brewing, machines do the job. This contrast—between ancient practice and modern technique—is central to the film.

Another fascinating connection appears in the concept of krausening. In modern brewing, krausening involves adding actively fermenting wort to finished beer to trigger a secondary fermentation, helping with natural carbonation. It introduces fresh, healthy yeast that can restart the fermentation process.

Obakeng noticed her grandmother using a technique that felt similar. Once the sorghum porridge had cooled and was ready to ferment, she would add a handful of freshly milled, uncooked sorghum. This wasn’t essential—the beer would ferment either way—but it gave the process a boost, much like krausening. The enzymes in the raw grain were still active, enhancing fermentation. It was traditional wisdom, mirroring modern science.

After the pitch, Obakeng sampled Yards’ tasting tray—an array of their beers. The flavors were impressive, and the food was just as remarkable. One could order meals specially paired with the beers. But what lingered most in her memory was the cranberry juice.

It was, in her words, “like something made by Jesus and his seven disciples

Obakeng will be there in person after the screening of the film for a Q and A's session. This is not a ticketed event it is a cash bar  

Brewbound Insider

Stay Informed, Stay Competitive

Unlock the articles, expert interviews, and data reports that power the beer and beyond industry. Join our community and stay ahead with exclusive insights from Brewbound.

Get Started

Already an Insider? Log In

Industry Marketplace

Co-Packing or Contract at Summit Brewing

Co-Packing or Contract at Summit Brewing

  • View All
  • Post a Listing

Latest News

Press Clips: Russian River Partners with Russian Riverkeeper; The Bruery’s Scott Fielder Named Master Cicerone

Press Clips: Russian River Partners with Russian Riverkeeper; The Bruery’s Scott Fielder Named Master Cicerone

NIQ 2025 Year in Review: Total Bev-Alc Off-Prem Dollars -3.4%, to $110 Billion; RTDs Led Innovation Sales

NIQ 2025 Year in Review: Total Bev-Alc Off-Prem Dollars -3.4%, to $110 Billion; RTDs Led Innovation Sales

SPONSORED POST
Building Community & Knowledge: CCBA’s Kelsey McQuaid-Craig on the California Craft Beer Summit

Building Community & Knowledge: CCBA’s Kelsey McQuaid-Craig on the California Craft Beer Summit

Featured Jobs

Director of Packaging  - Hendler Family Brewing Company

Director of Packaging - Hendler Family Brewing...

Regional Sales Representative - New Trail Brewing Co.

Regional Sales Representative - New Trail Brewi...

Packaging Lead - No Label Brewing Co.

Packaging Lead - No Label Brewing Co.

Owl's Brew Market Manager – South FL (Palm Beach, Broward, Miami-Dade counties) - Owl's Brew

Owl's Brew Market Manager – South FL (Palm Beac...

Off-Premise Sales Representative - Cinderlands Beer Co.

Off-Premise Sales Representative - Cinderlands ...

Beverage Manufacturing Multiple Open Positions - Edison - MetaBrand LLC

Beverage Manufacturing Multiple Open Positions ...

  • View All Jobs
  • Post a Job

Additional News

Stoli Group USA and Kentucky Owl Convert to Chapter 7 Bankruptcy

Stoli Group USA and Kentucky Owl Convert to Chapter 7 Bankruptcy

Brewbound Podcast: What the New Dietary Guidelines Mean for Bev-Alc

Brewbound Podcast: What the New Dietary Guidelines Mean for Bev-Alc

Leinenkugel’s President Tony Bugher to Resign, Cousin Katie Leinenkugel to Take Over

Leinenkugel’s President Tony Bugher to Resign, Cousin Katie Leinenkugel to Take Over

Circana: 10 of Top 25 Vendors Eke Out December Sales Growth; Athletic and Constellation Make Largest YTD Gains

Circana: 10 of Top 25 Vendors Eke Out December Sales Growth; Athletic and Constellation Make Largest YTD Gains

Jobs in the Beer Industry

  1. Southern California Regional Craft Beverage Territory Manager & Chain Store Merchandiser - ABC Distribution Southern California - ABC Distribution Southern California
  2. Production Manager - Organic Craft Brewing & Copacking - Organic Craft Brewing & Copacking
  3. Sales Rep - Red Lodge Ales Brewing Co - Red Lodge Ales Brewing Co
  4. Head Brewer – Ground Floor / Founding Role - Curiosity Brewing Company - Curiosity Brewing Company
  5. Vice President of Sales - Fremont Brewing - Fremont Brewing
  6. Owl's Brew On Premise Territory Sales Rep - Owl's Brew - Owl's Brew
  7. Owl's Brew Market Manager – MD / DE / DC - Owl's Brew - Owl's Brew
  • View All Jobs
  • Post a Job

Promoted PR Posts

Ciderboys Hard Cider Introduces Non-Alcoholic Craft Ciders

Ciderboys Hard Cider Introduces Non-Alcoholic Craft Ciders

Heritage Global Partners to Auction Brewing and Restaurant Equipment from 9 Iron Hill Sites Under Bankruptcy Order

Heritage Global Partners to Auction Brewing and Restaurant Equipment from 9 Iron Hill Sites Under Bankruptcy Order

Sensient Introduces The Pipeline for Beverage Creators

Sensient Introduces The Pipeline for Beverage Creators

Promolytics Launches to Help Beverage & CPG Brands Turn Promotions Into Measurable First-Party Data

Promolytics Launches to Help Beverage & CPG Brands Turn Promotions Into Measurable First-Party Data

Volunteer Botanicals Innovates Functional Beverage Industry With Launch of 'Liquid Mushrooms'

Volunteer Botanicals Innovates Functional Beverage Industry With Launch of 'Liquid Mushrooms'

Rupee Beer Launches Distribution in Pacific Northwest

Rupee Beer Launches Distribution in Pacific Northwest

  • View All
  • Post a PR

Recent Articles

  • Newswire
  • Features
  • Spirits
  1. MPL Brands NV, Inc. d/b/a Patco Brands, Parent Company of Big Sipz, Secures Key Wins Against BuzzBallz Patents at USPTO
  2. Paradox Brewery Wins Two Silver Medals at International Beverage Competition
  3. From Sligo to the States: The White Hag Irish Brewing Company Expands to the U.S. with Rapid Success
  4. Von Ebert Brewing Releases Non-Alcohol Sparkling Hop Water Series in Dry January
  5. Scott Fielder Earns Title of Master Cicerone
  1. Press Clips: Russian River Partners with Russian Riverkeeper; The Bruery’s Scott Fielder Named Master Cicerone
  2. NIQ 2025 Year in Review: Total Bev-Alc Off-Prem Dollars -3.4%, to $110 Billion; RTDs Led Innovation Sales
  3. CGA: December 2025 Holidays Improve On-Premise Trends vs. 2024
  4. Stoli Group USA and Kentucky Owl Convert to Chapter 7 Bankruptcy
  5. Brewbound Podcast: What the New Dietary Guidelines Mean for Bev-Alc
  1. Non-Alc Wilderton Aperitivo to Shut Down Operations After Seven Years
  2. With $10M Raise, Spiked Ade Wants To Move Vodka Into the Sports Drink Aisle
  3. Stoli Group USA Moves to Liquidate Following Failed Bankruptcy Exit
  4. New RTDs From K-Pop’s G-Dragon, Salt Point, and Rancho La Gloria
  5. Reyes In Talks to Acquire RNDC’s Business in 6 States, plus Washington, D.C.
  6. Mermaid Gin Lands Investment, Names New CEO for U.S. Push
  7. RNDC’s Supplier Exodus Continues as Proximo Spirits Departs
  • View All
  • Submit News

Brewbound

Contact

  • Advertise with Brewbound
  • Submit News
  • Submit a Beer Event
  • Post a Job Listing
  • Contact Us

Follow

  • Newsletter
  • Facebook
  • Twitter
  • Instagram
  • Youtube

Resources

  • About Brewbound
  • BevNET.com
  • Taste Radio Podcast
  • BevNET Magazine
  • NOSH
  • Nombase

Navigate

  • News
  • Events
  • Breweries
  • Craft Beer Jobs
  • Craft Beer Events Calendar
  • Industry Marketplace
  • Videos

©2010-2025 BevNET.com®, Inc. Terms of Use Privacy Policy

An error has occurred. This application may no longer respond until reloaded. Reload 🗙