Lipton Hard Iced Tea Says "Don't Retire the Party" for National Iced Tea Day and Rallies Generations to Celebrate Together

The brand is bridging the party gap by encouraging Boomers and Millennials to bond over hard tea, good times and a chance to win a trip to Palm Springs, CA, the ultimate party spot for every generation

ROCHESTER, N.Y., June 5, 2025 -- Just in time for National Iced Tea Day on June 10, Lipton Hard Iced Tea is kicking off a multi-generational celebration that's bigger, bolder, and more refreshing than ever. This summer, the brand is turning up the volume on flavor and fun - encouraging Boomers and Millennials to join forces to prove that great tea and good times never go out of style. No matter the generation, the message is clear: don't retire the party. 

Whether you're a Boomer who invented the house party or a Millennial who brings the energy to every rooftop gathering, Lipton Hard Iced Tea is calling on both generations to unite over their shared love of hard tea and partying with the chance to share a trip to a destination they all can agree on: Palm Springs. For National Iced Tea Day, the brand is giving away an all-inclusive getaway to the iconic California Boomer retreat turned Millennial party destination to show that good times and great flavor bring all generations together.

From June 10 through June 17, fans can enter to win by following @liptonhardtea on Instagram, like the National Iced Tea Day post on June 10 and tag their favorite party partner from another generation to bring on the trip in the comments (open to all eligible US residents except MD 21+) with the hashtag #dontretiretheparty. Visit liptonhardtea.com/palmsprings for Official Rules and how to enter.

"Some things are truly timeless - like bold flavors, good company, and a party done right," said Lisa Texido, Brand Director, Lipton Hard Iced Tea. "This National Iced Tea Day, we want to celebrate how tea brings people of all generations together, this time with a party loving twist of Lipton Hard Iced Tea."

To show how it's done, Lipton Hard Iced Tea is teaming up with content creators from the Retirement House - the "grandfluencers" who've taken over social by challenging conceptions of what senior living looks like - and comedian Cruz Corral, known for his viral takes on workplace culture across ages. Together, they're turning the generation gap into an epic party because when Boomers and Millennials join forces, the good vibes are unbeatable.

From nostalgic throwbacks to new memories, Lipton Hard Iced Tea invites everyone to sip, tag, and toast their way into summer - with the tea that brings the party.

About Lipton Hard Iced Tea:

Lipton Hard Iced Tea is a 5% ABV, non-carbonated alcoholic beverage, made with real Lipton brewed tea, natural flavors and our premium, triple-filtered malt base. Lipton Hard Iced Tea is smooth, refreshing and seriously delicious. Try it in five, just-sweet-enough flavors: Lemon, Peach, Half & Half, Strawberry and Citrus Green Tea.

Stay connected with Lipton Hard Iced Tea on Instagram: @liptonhardtea

Always enjoy responsibly.