Founder Of Bai Launches Crooked Tea With NFL Legend, Brandon Graham.

Ben Weiss, Founder of Bai, Keeps Taking Sugar Off the Streets — Launches Crooked Tea with NFL Legend Brandon Graham

[TRENTON, NJ – May 2025] — Ben Weiss, the creator of Bai™ and author of Basementality™, has never stopped driving better-for-you innovation and now, he's taking on hard tea with the launch of Crooked Tea™ — a fun-forward, zero-sugar hard tea that’s gaining traction down the East Coast and Midwest.

Launched with purpose and personality, Weiss teamed up with NFL icon Brandon Graham to elevate the brand's mission. In a recent hometown celebration, Graham stepped behind the bar at Philadelphia’s iconic Ladder 15 to serve ice-cold Crooked Tea to a packed house of fans — delivering both flavor and memorable moments.

“Building Crooked Tea with Ben is the perfect mission after my NFL career,” said Graham. “I believe in eating and drinking better, and I love that Crooked Tea tastes so great without using any sugar. I’m used to winning on the field — and now I’m ready to win off it, with a new team that’s changing the game.”

“Crooked Tea is about flavor, fun, and keeping it real — and what’s inside the can matters just as much as what’s outside,” added Weiss. “We’re transparent with our labels, and we’re proud to say there’s zero sugar in every delicious sip.”

Now available across the East Coast and Midwest, Crooked Tea is now hitting shelves. All three flavors — Lemon, Peach, and Raspberry — each offer a fun flavor mascot, refreshing taste, and a full ingredient list that lives up to the brand's promise. With a robust innovation calendar in the works, Crooked Tea is poised for national growth in the coming years.

For media inquiries, interviews, or distribution opportunities, contact: info@crookedtea

About Ben Weiss

Ben Weiss is the founder of Bai and author of the best-selling book Basementality. A pioneer in the better-for-you beverage space, he has built a career challenging the status quo — bringing innovation, transparency, and bold thinking to every brand he touches.

About Brandon Graham

Brandon Graham is a 2-time Super Bowl champion, 15-year NFL veteran, and beloved leader in Philadelphia. Off the field, he's known for his infectious energy, leadership, and commitment to causes that drive real change — including fueling the future of beverages.

About Crooked Tea

Crooked Tea is a bold, zero-sugar hard iced tea brewed for people who want real flavor without the compromise. Crafted with USDA Organic ingredients, 4% ABV, and a commitment to label transparency, Crooked Tea delivers clean refreshment in every can. Available in Lemon, Peach, and Raspberry, it’s fun on the outside, clean on the inside — and built to take sugar off the streets, one can at a time.