Dale's Brings Back Limited-Edition Cans With A Refreshed Look

(LONGMONT, CO) MAY 20, 2025 – Oskar Blues Brewery, renowned for its iconic Dale’s Pale Ale – the original craft beer in a can – brings back its limited edition line of Denim Dale’s – this time with newly designed cans, 6-pack and 15-pack cases. Denim Dale’s is inspired by the most iconic American wardrobe staple and its no-nonsense, rugged reliability. Like your favorite pair of jeans, Dale’s offers tried & true craft beers that fit just about any summer drinking occasion.

Available nationwide from Memorial Day through Labor Day, this new edition of Denim Dale’s will be featured in classic blue denim cans for Dale’s Pale Ale and light-washed white denim for Dale’s Light Lager.  

Also debuting this summer will be additions to the Denim Dale’s line of limited edition merchandise, including denim pants, additional washes of the beloved jean jacket and a premium belt buckle. These new pieces will join the full Denim Dale’s line that includes custom patches, jorts, koozies and denim-wrapped coolers. Merchandise will be sold online and in the Oskar Blues taprooms in North Carolina and Colorado while supplies last.

"Last year’s denim beer case was a statement of rebellious independence – and people got it. This year, we wanted to take it even further,” says Aaron Baker, Oskar Blues Brand Director. “So we wrapped the can itself in denim. It’s a celebration of individuality, utility, and American grit – all things denim and Dale’s share at their core. Whether you’re cracking one open at a dive bar or tossing it in your cooler for a weekend outside, this is a beer that wears its character on its sleeve – or in this case, its can.”

For more information including where to purchase Denim Dale’s and the rest of the Dale’s and Oskar Blues lineup, follow along on Instagram, @drinkdales.

# # #

About Oskar Blues Brewery

Founded by Dale Katechis in 1997 in Lyons, Colorado, Oskar Blues Brewery launched the craft-beer-in-a-can apocalypse with their hand-canned flagship brew, Dale’s Pale Ale. Today, Oskar Blues operates breweries in Colorado and North Carolina, and Dale’s Pale continues to be its bestselling craft can six-pack. Oskar Blues is available in the US as well as in many countries around the globe. Oskar Blues is part of Monster Brewing Company, formerly CANarchy, a total beverage company committed to producing superior quality and great tasting beverages that satisfy any occasion.

About Monster Brewing Company

Monster Brewing Company, formerly known as CANarchy Craft Brewery Collective, was founded in 2015 as a disruptive collective of craft breweries. Among its current portfolio of beer brands are Jai Alai® IPA, Dale’s Pale Ale®, Dallas Blonde®, and Wild Basin® hard seltzers, among others. The company recently added flavored malt beverages – namely, The Beast Unleashed™ and Nasty Beast™ Hard Tea — to its portfolio. The company also distributes Monster Tour Water, still and sparkling water beverages, and Revitalyte, a rapid hydration drink.