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Brewbound — Beer Industry News, Events, & Jobs
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BrewboundPress Releases

Rupee Indian Beer Now Available At Giant

info_outline PRESS RELEASE posted by Rupee Beer

May. 2, 2025 at 12:10 pm

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Portland, Maine — Named Best Beer for World Food & 6 Beer Trends to Watch, Rupee Beer is an Indian-inspired line of easy-to-enjoy beers specially crafted to pair with Indian, spicy and global cuisine. From the brands inception, Rupee has been a mission-centric organization on a quest to reimagine the way the world enjoys beer with global cuisine, while helping enhance the visibility of India – now the most populated nation on earth. 

Rupee focuses on the way their beers are brewed, and how consumers of the beer feel when pairing beer with global flavors such as Indian, Thai, Middle Eastern & Carribean. Rupee’s award-winning recipes have been featured in numerous global media outlets, and its range includes an award-winning Basmati Rice Lager, British-India Pale Ale, and seasonal Mango Wheat Ale. 

Adding to the array of regional and national chains the brand is available in, today the brand announces its launch and availability at American grocery chain Giant, with entry into select stores and locations across the DMV.  

About Rupee Beer

Brothers Van & Sumit Sharma, sons of Indian restaurateurs in the business internationally for over 50 years, found themselves continually frustrated they could not find any Indian beer in Maine – the least diverse state in America where their family immigrated to from the United Kingdom & Germany in the early 90’s.

They decided to not only create their own beer, but set out to game change the food & beverage industry in a bold and diverse way. The Sharma brothers strategically partnered with global craft brewing legend Alan Pugsley, 40+ year master beer brewer, lover of Indian food as a British expat, and creator of over 100+ global beer brands, to create Rupee Beer and re-write everything society understands about craft beer as it relates to spicy world cuisine.

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