CHICAGO (April 3, 2025) – Peroni Nastro Azzurro, the No. 1 Italian beer brand celebrated for its premium quality and rich Italian heritage, is proud to announce its partnership with Emmy Award–winning chef, author, TV personality and founder of giadzy.com, Giada De Laurentiis. Bringing together two icons of Italian style, the collaboration aims to bring authentic, elevated culinary experiences to consumers nationwide throughout 2025.
As part of the partnership, Giada and Peroni Nastro Azzurro will debut new recipes, appear at top food festivals throughout the year, and share tips for embracing Italian traditions and entertaining in social content across Peroni’s social accounts.
“Peroni Nastro Azzurro continues to elevate everyday moments with authentic Italian style, and our partnership with celebrity chef and TV personality Giada De Laurentiis is the perfect expression of that,” said Courtney Benedict, VP of Marketing, Above Premium Beer at Molson Coors Beverage Company. “Together, Peroni’s crisp, refreshing taste and Giada’s vibrant culinary sensibility offer a modern take on Italian living—inviting consumers to slow down, savor the moment, and embrace the art of Italian style in a fresh, inspiring way.”
The year-long partnership will showcase the full spectrum of Italian culinary and lifestyle experiences, from casual at-home entertaining to premium food festivals. Peroni will be activating at Pebble Beach, Los Angeles and New York City Food & Wine Festivals, kicking off with an Aperitivo Hour with Giada at Pebble Beach this April.
"Nothing brings me more joy than sharing a delicious Italian meal with friends and family. And what better way to elevate the experience than with a classic Italian-style beer like Peroni? I'm excited to put a fresh, new spin on beloved Italian traditions in partnership with the world's premier Italian beer brand," said Giada De Laurentiis, renowned Italian chef and TV personality.
For more information on upcoming events and to access Giada's Peroni-infused recipes, follow Peroni (@peroniusa) and Giada (@giadadelaurentiis) on social media platforms.
ABOUT MOLSON COORS BEVERAGE COMPANY
For more than two centuries, Molson Coors has brewed beverages that unite people for all life's moments. From Coors Light, Miller Lite, Molson Canadian, Carling, Madrí Excepcional and Staropramen to Coors Banquet, Blue Moon Belgian White, Leinenkugel's Summer Shandy, Vizzy Hard Seltzer, Topo Chico Hard Seltzer, Simply Spiked Lemonade, ZOA Energy, Blue Run Spirits, Creemore Springs and more, Molson Coors produces some of the most beloved and iconic brands in the beverage industry. While the company's history is rooted in beer, Molson Coors offers a modern portfolio that expands beyond the beer aisle with energy drinks, bottled spirits, ready-to-drink cocktails, cider and more. To learn more about Molson Coors Beverage Company, visit molsoncoors.com.
ABOUT GIADA DE LAURENTIIS
Giada De Laurentiis is an Emmy award-winning television personality and NBC Today Show contributor, and the author of 11 New York Times bestselling cookbooks, including her latest cookbook, Super-Italian. Her growing restaurant empire includes GIADA and Pronto by Giada in Las Vegas, and Luna and Pronto by Giada in Scottsdale. She is also the founder of the lifestyle and e-commerce platform Giadzy.com, which offers recipes, travel and entertaining content, and hand-selected Italian products. Follow along on social media @giadadelaurentiis and @thegiadzy.
For More Information:
Learn More
Stay Informed. Stay Competitive.
Become an Insider to unlock exclusive reporting, data, education, and industry exposure for beer & brewery leaders.
Industry Analysis
Context behind the headlines
Data & Reports
Category performance & trends
On-Demand Education
Expert-led video courses