Brooklyn, NY - March 25, 2025 - Threes Brewing is excited to announce the launch of 12oz cans for two of its flagship beers, Vliet (New York State's Best Pilsner) and Logical Conclusion (our flagship Hazy IPA). Available in convenient 12-packs, this new format offers customers more flexibility while expanding the brewery's accessibility and distribution reach.
"We've been listening to our customers who have been asking for a more versatile format that fits more drinking occasions," said Mike Naclerio, Director of Sales at Threes Brewing. "Who wants a 16oz can on the beach that gets warm before you're done? Our new 12oz format is perfect for summertime enjoyment and gives beer lovers more ways to experience our award-winning brews."
For retail partners, the move represents an important strategic development. "Our retail partners have been requesting 12oz options for quite some time, and we're finally positioned to deliver," Naclerio added. "This format opens new opportunities for placement and gives our trade partners what they need to meet consumer demand in their markets."
The introduction of 12oz cans reflects a natural evolution for Threes Brewing, aligning with both market trends and operational efficiency. This move will allow the brewery to reach new retail channels while maintaining its commitment to exceptional quality.
The new 12oz format brings multiple benefits to consumers and retailers alike. The smaller size makes Vliet and Logical Conclusion easier to enjoy across more drinking occasions, particularly during warm weather when drinkers prefer quicker consumption. For the brewery, this standard format optimizes operations while helping Threes reach a broader retail presence.
Importantly, Threes Brewing is not phasing out 16oz cans but instead expanding options to benefit consumers and retail partners. Both formats will continue to be available, giving consumers and retailers more choice.
Expect Vliet and Logical Conclusion in their new 12oz 12-packs at select retailers and Threes Brewing locations starting this month.
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About Threes Brewing:
Threes Brewing is a Brooklyn-based brewery known for its thoughtfully crafted beers. Founded in 2014, Threes has established itself as a leader in the New York craft beer scene with a commitment to quality, innovation, and community.
Contact:
Ashley Gannon, 718-568-9673
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